Writing For More Sales, More Traffic and Becoming A Trustworthy Resource In Your Market
But, sometimes we all have a tendency to get caught up in writing for the search engines instead of writing for the people that are reading the stuff.
Today’s post is going to be all about how you can…
-Make your post stand out in a sea of online garbage.
-Get people to interact with you on your website.
-Make more sales from your website.
-Get more free traffic.
-Get free backlinks and click-thrus with no extra work.
In today’s Internet we have a flood of poorly written material crowding the search engines. With the recent update Google made with "Penguin" I noticed it pushed a lot more junk to the top. Is it temporary? Who knows. But, some of this junk is so incoherent that it makes you wonder what the person who posted it was thinking.
However, inside that sea of Internet writing junk there are posts that pop out and make us say; “My oh my that was a good read!” In return we Google plus the post, like it on Facebook, email it to our friends and tweet & re-tweet great information and share it in many other social ways.
In today’s search engine world we need as many social signals as we can get as well as regular backlinks. Sure you can just get your stuff ranked in the top of the search engines and that’s fine but why not make something that is going to convert passerby’s into regular visitors, regular visitors into commenters and regular commenters into lifelong buyers?
It’s critical that when you put up a post you…
A). Know what you’re talking about.
B). Have done enough research to know that it will help people.
C). Makes sense for your market.
D). adequately covers the subject and leaves out as little as possible.
How To Know What You’re Talking About When Writing
The first thing you need to do is a little bit of research. If you’re in a niche market that you’re absolutely new in, that’s O.K. but research your topic enough to know it will help your reader.
The easiest way to write out a nice little Q & A before you start writing. Your Q & A can be laid out as follows:
Q1: What will my reader get from reading this?
Q2: If I was looking for this information would this article or post help me?
Q3: What would make this post or article GREAT instead of “same old same old?”
Q4: What do I personally want to achieve from writing this?
Before you start writing simply go through and answer the above questions. Everything you write should have a clear purpose for your reader as posed in question 1.
Let’s look at some possible things people can get from reading your article.
It could be anything and you’ll know what your niche wants more that I will. But, typically people are looking for ideas, help, and instructions or to be entertained. So if you’re writing on “how to remove eye wrinkles” your reader is likely looking for how to remove eye wrinkles. But, they might also be looking for an inexpensive way to do that as well. If you provide directions to remove eye wrinkles and then show them a cheap way to do that wouldn’t that increase the probability that they will buy from you?
On Q2 I want you to think about how this information would help you if you were the one looking for it? Are you answering their questions? Are you teaching them something? Are you completing the entire thought?
I want to touch on my last point of “Are you completing the entire thought?”
I found an article today that started out great but ended up irritating me more than anything. This particular article was about preventing dandruff in cats by changing their diet. My youngest cat has dandruff right now so I found this particular article on the Internet and started reading it.
The article pointed out that you need to make sure that your cats aren’t only eating dry food among many other things.
The article opening was great and it pointed out expert sources but where it completely failed and where they would have been able to sell me something was in the close of the article. Do you know what killed the article for me?
They didn’t mention what food would solve this problem or what I need to look for in a cat food SPECIFICALLY.
The part that should have included specifics about what should be in the food simply said “Make sure the ingredients in your cats food has the right amount of protein, carbs and nutrients.”
My immediate thought was; “Did I miss the part where they tell me what those actual numbers should be?” Sadly, they never mentioned those numbers nor do they tell me a brand or send me to a link where I could buy the product that contains the right ingredients.
The article was merely written for the search engines and it ended up not helping me much. Sure, the article had some good pointers that I will follow but I still don’t know what my cat needs to eat.
Poor “Chomba” will continue suffering with dandruff for now.
Do you see my point though? If they just would have told me exactly what I needed I probably would have ordered through them because the rest of the article seemed trustworthy.
So I shared all of that to simply say, make sure your article not only gives your reader the information they are looking for but tell the reader what they need to do or what will help them achieve their objective. If you can at least do that you’ll have a good chance that they will buy from you.
Let’s look at Q3 now.
What Would Make My Article GREAT Instead Of Just O.K.?
An easy way to do this is go look at what other people are writing in your industry and write your content better. But, there is more than just writing it better. Maybe your competition isn’t adding screen shots, images, videos, step-by-step walk-throughs or maybe the writing in your industry is generally poor?
Whatever they are NOT doing, you should be. In some of my industries people aren’t sharing enough video and walkthroughs or leaving a ton of actual and factual information out. So I make it a point to add those types of media improvements whenever I can. Hey, I’m not perfect, none of us are and we’ll all miss some opportunities but the more you focus on it the less likely it will occur.
Is providing this kind of content more work?
Yep, it sure is. But, you’ll have a piece of writing and media that can’t be rivaled, that stands out above the crowd and that will get shared by people.
Finally, What Do You Personally Hope To Achieve From Writing This?
What you hope to achieve might be different from someone else. However, we should never be putting out content we don’t expect people to see, share or complete some type of action.
Do you just want more visitors? Do you want more sales? Do you want more public recognition? Do you want to show that you’re an expert in your field? No matter what it is, show it off!
A Few More Important Notes
Now and in the future the search engines aren’t just looking for 100% perfectly optimized material. It’s true that keywords will help the search engines find you and optimized content is important for those purposes. But, good high quality content helps people trust you, come back to you and buy from you.
I sometimes put up posts (like this one) that aren’t really targeted to the search engines. But, they help my readers do something; learn something from my experiences so that they can grow their businesses. You can do this for your readers as well and you’ll likely start seeing improved benefits directly from this.
Should You Do Keyword Research?
Yes! Don’t stop doing that. But, rather than just throwing up a 300 word perfectly optimized piece of content on your site focus more on making sure it’s achieving the 4 questions I challenged you to ask yourself about what your contents objective is or not just you, but your reader. It’s O.K. to sometimes put up a smaller piece of writing and not everything you put up needs to be 1000 words long. I always say as long as you’re covering the topic and it makes sense to your reader you shouldn’t worry about the length.
Ultimately, by doing this you’ll improve the sociability of your website, the returning visitors to your website and I am willing to bet, sales.
Tell me your thoughts? What are you doing to achieve a higher returning readership or improve sales?
Also if you have any advice about helping my cat’s dandruff you can put that in the comments below as well 😉
Community image © IGORS PETROVS – Fotolia.com
Thumbs up image © vege – Fotolia.com
#1 Imagine © psdesign1 – Fotolia.com