Why Even Bother With Email Marketing?

Before you start don’t mind the blog to much right now I’m in the middle of upgrading it.  🙂  Soon it’ll look pretty cool.

A few months back before I began work on my latest course called "The Email Initiative" I polled several people in affiliate marketing, business owners, product creators and blog authors to see what they thought about email marketing.  An alarming 95% had no idea what I was even talking about.  Much of the other 5% had little to no success and under 1% said they do it regularly.

So that made me think how can I explain to someone the importance of email marketing?  Is it enough to point out it’s one of the biggest factors that I achieved some nice success in a short amount of time?  I mention in my video I created to teach people about it (Found right here) that it can triple a marketers income or virtually change their life… none of which is far fetched.

Everyone should be using email marketing no matter what business they are in. 

Let me start with an example of an affiliate marketer.  Imagine that you have a small website and to that website you have regular visitors coming in.  Let’s say it’s just 500 visitors per month.

500 is not many but what if I told you that within 6 months you could an email list built with 500-1000 members on it?

Would you do it?  Maybe maybe not…..

But, what if I told you from that small list you built that you could potentially make thousands?  That’s more like it, right?

Well that is the reality of email list building and marketing.  The idea isn’t like what you may have heard before, you know what I am talking about: "You need a huge list to make money" or "the money is in the list".

You can make money with a small list and in fact GREAT money and the money isn’t in the list – but in how you treat that list.  So basically, the money is in you.

I have a pretty good relationship with my list. Some of my members I’ve talked to on the phone, many send me regular emails, most have at least one product of mine and in fact, I can’t even count how many people sent me well wishes after getting a horrible flu in the middle of the summer.  It’s a pretty awesome feeling to know that not only do I give them respect but they give me respect back and we all benefit.  I help them grow their business they help me grow mine.

But, that poses a question I’ve answered numerous times "Michael, you run a business teaching people how to grow their businesses but what if you’re in the (insert niche) market?  Can email marketing still work?"

YES.  It works in any market and here’s why.

Everyone is looking for something online and they typically want help in their quest.  Whether they are looking for information, product shopping, comparing prices, or simply need help.  Everyone needs something when they are searching.

So if someone happens upon your site where they are looking to buy a new bread maker and you have an article or information about how to buy a new bread maker don’t you think they’ll take notice?  What if you have an email opt in form on your site that said "FREE BREAD RECIPES Just enter your name and email below and we’ll send you a 7 day email series of over 50 bread recipes you can use in your new bread maker."  How likely is that person to opt in?  I’d do it and I bet many others would to.  Statistics of my own also prove me right.

Now imagine you’re helping that person but what if after that email series you send them a recommendation for even more recipes which is a $29.97 book on Amazon that you make commission off of and help that person in the meantime?  Win/win.  That’s how you have to look at email marketing.

I can’t tell you how many times you land on some "Guru" list where all you get is one solicitation after another.  This technique works for them because they have volumes of people who are sacrificing their list for their cause because they are both lining their pockets.  I’ll tell you you should avoid using those techniques.  Instead help your list first, recommend later and only recommend things that will truly help them.

Imagine if you were on a list and every couple days you got a message that said "Wow – this is going to make you $10,000 next month!"  Then in a couple more days "Are you ready to make Thousands with the best program ever?"  Only to find a a week later another email from the same person that says "This is the most important program you’ll ever see?"  All three email promoting different products with the same language.  How likely are you to stay on that list?

Now don’t get me wrong there might be times where you’ll have a higher % of promos than you usually do.  But, the good advice should outweigh sales pitches.  In fact, sales pitches are over used and recommending is a much better technique in any event.

These same set of rules apply to any niche market as well.  So give your list the good stuff and keep giving it to them and they’ll love you for it.

I want to close with some tips.

#1.  If you haven’t started an email list for your niche START ONE.  You can watch my vid and get my entire course on the subject for $1.

#2.  Give your list what they want.  Value them.

#3.  Don’t sell them and it’s best if you can recommend only things you’ve used if possible.  This way you can give them the most accurate truth on the products.

#4.  If they send you an email back – answer it if possible.  I know it can be hard sometimes but if you’re recommending something the best thing to do is to respond if they have questions.  A side note:  when someone sends me a message asking me a question about a product I recommend or even my own they almost always BUY.  Of course if it meets their needs they will buy if not, they won’t.

#5.  Be truthful.  I’ve turned down a lot of business over this one.  But, someone asked me one time if they would be able to make $10,000 a month online in 2 months with one of my products.  While that’s possible it certainly isn’t the norm and if I had said yes and he went on to buy he would have likely been disappointed.  Even if you’re promoting affiliate products (in any market) be upfront about it.  This will help build your reputation and they will tell their friends and builds a loyal following based on trust.  Plus, you’ll sleep better at night.  🙂

#6.  Start a list!

#7.  Start a list! 

#8.  OK, you see where this is going.  But, you have to take action and start for this thing to work.  Start small and grow.  Even a small list can make you a lot of money.  Go watch my video if you haven’t yet and see what I am talking about.




Michael Brown

I'm Michael S. Brown, Internet Marketer, husband and father. I have been successful in business and marketing since 1998. In 2007 I took to the internet marketing world and have never looked back. I love teaching people the knowledge that I have acquired and the ultimate boost to my ego is to see everyone I teach succeed in business. My goal is to make everyone who comes into contact with me as successful or even more successful than myself.

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Why Even Bother With Email Marketing? | Michael S. Brown Internet … | pennymarketing - August 29, 2009

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John Mann - August 31, 2009

Michael, I wanted to just drop by and checkout the new theme. Very nice. Keep up the good work.


Quincy Barrett - September 4, 2009

Hey Michael… are you reading my mind or what? Lol. Just this past week I’ve unsubscribed from almost a dozen lists for the very reason you pointed out… too much pitching, with no content.

These are lists that I’ve been on for awhile, but for some reason lately something just clicked and it’s like I’m seeing straight through the clutter now.

It’s funny how these people don’t seem to realize that if they just take the time to send good useful info, then every now again send a helpful recommendation (not pitch), they’d make a ton more money because people would trust them and stay on their list.

There’s only a handful of lists that I don’t ever see myself unsubscribing from because they give more than they take. People like Perry Marshall, Josh Spaulding, and yourself do a good job of building relationships with their subscribers.

Anyway, thanks for the post. Hopefully, anyone who hasn’t started building a list will take your advice and do it the right way.

Take care.


Michael Brown - September 5, 2009


Thanks for the post. Hey it’s always good to be mentioned in the same sentence as Perry Marshall by the way … 🙂

You’re right on with the big lists out there and it’s getting out of hand. I’ve received several emails over the last few weeks where people are thanking me simply because they are tired of the BS out there. They are thanking me for not following the same trends. So the main thing for everyone to take away is look at the majority crowd and go the complete opposite way. 🙂


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