A logo is a direct reflection of your business; it is a visual mark that connects your brand with consumers and depending on the quality of the logo – it can either help your business or hinder it. Of course I want you to succeed, in fact, it’s so important for me to help other businesses grow that I want to help you find the resources you need to create a logo that is not only visually appealing, but also benefits your brand.
This is something that is often overlooked but when you start a brand this should be done once you know what your brand represents and what the theme of your brand is.
Consider this for a moment; what brands can you easily identify just by their logo? My guess is that most big brands are easy to spot.
I.e the Starbucks mermaid, the golden arches of Mcdonalds and the Nike swoosh are all easily recognizable even if you were to remove the words.
Here are several resources that you can look to for the creation of a logo and depending on your business objective and budget we have several options for you:
Design the logo yourself
If time isn’t an issue and you are a creative soul (or perhaps on a tight budget), consider creating a temporary logo yourself until you have the means to hire a professional. If you have any artistic talent this will work for you. However, if you’re anything like me this is not even an option.
Using a FREE online website called Pic Monkey anyone can create a basic logo without spending a pretty penny. While the website is 100% free to use, you can have access to supreme fonts, designs and various other effects by opting for their Royale package.
Outsource the logo
Don’t have the time or enough creative juice to come up with your own logo? Go to Fiverr.com and get someone to design it for you; with everything starting at just $5, you’ve really got nothing to lose. Do not feel shy about outsourcing some small labour; while it may take you hours and even days to come up with something decent, someone on Fiverr could do it for you.
Fiverr is a cheap way to get this done and it’s a place I’ve used several times.
Hire the help of an expert
The internet brims with many talented and artistic folks who can help you design a logo of your liking. For instance, If you’re looking for something more personalized and best suited for your taste; Sarah Decker Design is amazingly talented and provides exceptional customer service. By reaching out for help from a professional, you can be assured that the job will be done to your satisfaction. Less time worrying about your logo and brand means more time you will have to strategize on ways to make your business successful. It’s a win-win situation.
Keep in mind that as you grow your business, your logo and brand, too, will naturally change and evolve with the flow of things. While you will want to put some thought into it, you don’t want to spend too much time stressing about a logo. For now, create something visually appealing that speaks to your style and you can (and probably will) change it later on in the game.
This is typically a more expensive option and you’re likely not going to want to with an expert.
Use these tips to get a good logo made. Remember image is important and you need to make sure that whatever design you select for your logo ultimately fits your brand.