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Time To Ignore The Search Engines?

social media sharingWith the ever changing search engine landscape including recent updates like Google Panda and even more recent, Penguin you’re probably wondering if it’s time to stop relying on the search engines?

Well, in this post I am going to show you what I have been doing recently to take some of the load off of the search engines and put it more in the hands of interested people instead.

Going Social

Recently, many people have mentioned to me their woes in the search engines and I wanted to share some of the things I do to not need to rely completely on the search engines.  Look, I get a lot of traffic to my sites from the search engines but I also build social media components to them.

Facebook

Building a fan page is a great way to start gathering fans for your site or topic.  Keep in mind certain fields will not make good social media pages.  I mean, ask yourself would you put a “like” on a Facebook page about jock-itch even if it helped you out?  Probably not. 

So, the embarrassing topics are probably not going to build up social audience.  But, things that offer help, entertainment or are about a cool product will work great. 

Facebook is also great because you can interact with your audience there.  This allows you to comment on any questions someone might have and also prove you’re a real person.  Facebook isn’t going away and it keeps growing larger and larger.

Facebook also allows you to connect to an audience you might not have had otherwise.  When all of someone’s buddies see your post simply because that person befriended you or liked your fan page you can get quite a few extra clicks and sales this way.

In the last 30 days this blog has had 144 clicks from Facebook itself.  That’s not huge; in fact, many people are getting many more clicks than I am from Facebook.  But, that’s 144 (about 8.5% of this sites current total monthly traffic) extra clicks to my site that didn’t need to come from the search engines and people who may have never seen or heard of me.  Keep in mind I haven’t really put out much content on this site in the last 30 days either! 

Imagine if I posted daily?  Now, imagine if you put out a post per day onto the social networks like Facebook?

I have also never really “worked” on growing my fan base on Facebook and have a very small, modest following.  If I put some more focus in this area I could grow it exponentially.

Twitter

I’ve always expressed my hatred for Twitter.  I can’t stand platforms like this and I really do not care what anyone ate for breakfast, including myself.  Remember, the post I put up about distractions & being productive the other day?  I think of Twitter as one big distraction.

However, about a month ago I was chatting with a buddy of mine in the internet marketing world and he echoed my hate for Twitter.  But, he said “you’ve got to be using it man!”  So I said, prove it to me.  Then he posted a tweet for me linking back to one of my pages and in just a few hours it had over 100 real clicks from real users and inspired some interaction on this particular page.

That’s not bad for a tweet to an untargeted audience.  So that gave me an idea to experiment to a targeted Twitter audience and see what happens.

So I built a brand new site, and wrote and scheduled some post to go out on it.  Starting on day 1 I had just 2 twitter followers and day 30 I had 180.

I used a free tool called DLVR.IT to automate my posts from my blog to Twitter.  This will also allow you to send out tweets and Facebook messages through the system as well.

I built up my Twitter audience with a tool called TweetAdder.  This tool allows you to follow your targeted audience and in return many of them will follow you back. The ones that do not follow you back can be un-followed and everything can be set up on auto-pilot. 

This tool simply automates mundane tasks that I’d rather spend making money or building my business.

Of course on the actual site I put up social buttons to allow people to join my Twitter following through there as well.

Ready For Some Cool Stats?

I haven’t targeted this site for the search engines at all, haven’t worked on link building on it at all and here are the current numbers.  Keep in mind this is from 0 followers starting out.

twitter stats

 

 

 

262 Clicks on just 28 posts.  Obviously, the first few posts had little-to-no clicks due to the fact it didn’t have an audience at first.

But, the average click per post is now 9.4 clicks and again the audience is currently only about 180 people.  Imagine when it’s 1800, 18,000 or even 180,000?  I will grow it there.

Imagine when I focus the site on link building and ranking my posts in the search engines too?  The growth can be enormous.

A Combination

I suggest a combination of writing high quality posts that not only are targeted to your audience, but are optimized for the search engines.  I still recommend link building to your posts and sites but you should also consider a combination of social elements and search results for more growth as I’ve shown you above.

If you’re giving your audience what they want, they will come.

Using a combination of the search engines and social media allows you to not “put all of your eggs in one basket.”  Plus, can extra clicks and a wider audience ever really hurt? 

This is just a small taste of the social sites that are out.  Many people use far more than these two.  I just wanted to share some of my early results and tests I’ve been running in a brand new niche market.

Make sure not to waste your time looking at pictures and getting nothing done while at these social outlets.  Do what you need to do and get off of the site!

 

Are you currently doing anything on social media?  If not will you be soon?  Are you using anything that is working well for you?

Share below!

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About Michael Brown

I'm Michael S. Brown, Internet Marketer, husband and father. I have been successful in business and marketing since 1998. In 2007 I took to the internet marketing world and have never looked back.

I love teaching people the knowledge that I have acquired and the ultimate boost to my ego is to see everyone I teach succeed in business. My goal is to make everyone who comes into contact with me as successful or even more successful than myself.

Comments

  1. Yes Michael.. I do wonder about Google.. Great post..Have a fantastic day.. :)

  2. Michael, I'm glad you started to experiment with Twitter. It's a great tool for me for driving traffic and professional networking. You get to enjoy it more once you start using it more (same with any other network).
    Great content, search engine optimization and social media marketing (engagement, not "posting") is a great combo!

  3. michaelbrown says:

    Thomas,

    The thing I figure with all search engines is they’ll do whatever they want and is best for THEM, not always, US. :)

  4. michaelbrown says:

    Max,

    I've used it for thelast couple of years but never really took Twitter seriouly.  The clicks, however, are there and if the content is good they can quickly send clicks.

    I know you've used Twitter quite extensively with success.  Time or me to get even more serious with it!  Haha.

  5. michaelbrown says:

    Max great point you make about "Engaging and not just posting" as well!

  6. Mike this is a great article. I hate twitter but it looks like Im going to have to start using it.

  7. I am using Facebook, Google, Twitter and LinkedIn as much as possible on my writing articles and website.  I have found if you have your articles open and click on the symbol for each of these, it adds it to the site for you.  But be sure you have the right account up because it will link the wrong account (I have a business and personal account for each of them). I am brand new in doing all this so I don't know how it is helping like you mention above. Right now I am trying to add to my article writing. It seems I need some sort of structure with my writing so it will be optimized.  I don't mind writing, but I need a to find a structure to stick to so my keywords are appearing the best way.  Ezine and Street articles are strict about the writing and in many ways, it seems their rules help you to have an optimized article. 

  8. Michael, thanks for another great (and timely) post.  One theory is that Google is actively monitoring the "social signals" coming from a blog or website and that more social signals actually enhances the value in Google's eyes of the other links to a site.  Do you believe that?  I have been using FB, Twitter, and a few others and it seems to help with serps, even apart from the value of the clicks themselves.  I especially like Pinterest (you got me started on Pinterest with one of your posts.) and StumbleUpon because a site with a lot images will sometimes get a viral effect. 

  9. Could you recommend any resources (not automation tools) or e-books that deal with Twitter marketing. I've read a few webpages and a lot of people deal with it but there aren't many specifics on what they actually do except automate their Twitter "add" when they create a webpage or article (which I already do)

  10. I started using twitter and do like it, I get click thru's. I sued tweet adder to start off and now get people following on its own. Facebook I still haven't figured that out yet. Other then the obvious.

  11. michaelbrown says:

    "One theory is that Google is actively monitoring the "social signals" coming from a blog or website and that more social signals actually enhances the value in Google's eyes of the other links to a site."

    Jim I dont think it's theory anymore.

    Link building and backlinks are still important but social signals can't hurt.  Plus, you build up a reputation with the people who are interacting with you on social sites.  So even if it really didn't help your site, it can'thurt your traffic :)

  12. michaelbrown says:

    Brent,

    I don't have any resources on that, no.

    Don't over-think it though.  Getting your posts out there is definately the first step.

    Step 2 – Start gathering followers.

    Step 3 – Would be interacting with your followers.

    Ask youyr followers  question and then anwer any responses you gt from them much like you'd do if someone put a comment on your blog.  Just in less words :)

    I admit, I do this well on Facebook but so far not so well on Twitter.  But, essentially they would work the same.

    Even without the scale of interactivity it still landed me several hundred clicks in the test.

  13. michaelbrown says:

    Kathy,
    Why did you quit using Tweet Adder? Just curious.

  14. I didn't stop using it…I'm actually having an issue using it at the moment. LOL its wont work and the support ticket people are a bit slow.

  15. Facebook is so generic, & dumbed down for the masses. You only ever hear that it can do all these wonderful things for your business. But you never hear about the millions of websites that it really doesn't help in any way. It's a bit like the affiliate marketing gurus telling everybody only of the successes & never about the totally failiures that occur in millions of cases.

    Facebook is a very lazy way of communicating, & calling the people that you collect along the way "friends" is absolutely ridiculous, these people are total strangers in most cases. They should be referred to as "number of collectable strangers".

    Wasting the hours of your day with reading mind numbingly boring things like, "today I washed the dog" is just accepting that you need to get off your ass & get a life.

    Life could be beautiful before facebook, & hopefully if facebook has an expiry date, life could be beautiful again after facebook is dead & buried.

    Remember, just because everybody else jumps off a bridge, doesn't mean you have to jump off a bridge as well. Forge ahead, think for yourself, & don't let facebook govern your life.
    You make your own rules.
    Be a leader.
    Stop being a mindless follower on facebook's tirsome conga line.

  16. I have a question for you, Michael (or even Max MInzer),
    I currently have one Twitter account and a personal Facebook account. I want to try social media for my blogs but I do not want to use my personal accounts for this. Is it ok to open multiple accounts in Facebook and Twitter specifically for targetting different niches?

  17. michaelbrown says:

    Noemi,

    On Facebook just make pages as they won’t be part of your main account. You can’t open up a econ Facebook account.

    On Twitter, you can create as many accounts as you want :)

  18. michaelbrown says:

    John,

    I agree that Facebook can be a distraction, useless, waste of time…etc.  However, I am saying use it the right way and it's valuable traffic & sales.

    For personal stuff, I completely agree.  I saw some family fueds on Facebook last week and thought.. "What a way to settle a problem…."

  19. michaelbrown says:

    Kathy,

    Haha. No problem. I thought you didn’t like it or something along those lines.. ;)

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