A week and a half ago I started a post about niche research and more importantly, where and how to start it. If you missed it you can take a look at the first post here.
My last suggestion in the last post was to start your niche research with these ideas.
*Think of products you use daily
*Think of products your family uses
*Think of things that are not accessible in every grocery store
*Ask yourself does this have value to the person buying it?
So once you’ve started trying to think of niches you can get involved in your need to ultimately settle down and pick one and begin doing keyword research on it. But, even before keyword make sure you understand the niche you want to market.
One thing I like to do is do a wikipedia search if I am unsure about a certain niche. Usually Wikipedia has some pretty good info about almost anything. Sometimes they get it wrong, but that is bound to happen when users power your content.
Digging into keyword research…
I had created a video a little while back to really help someone get an idea of how to start digging into the keyword research. You can view that here.
Keep in mind that is just the beginning of the whole process. To really break down keyword research you can take it a step farther. Last week I talked about a clever tool I use to do fast niche research you can read about that one here.
If you really want to see how well a niche does you can run a cheap adwords campaign based around your keywords. I do this with a lot of niches I get involved with. It won’t show you how much traffic the entire internet will bring you but it will show you what kind of traffic could come from Google itself.
Don’t spend more than 3 or 4 days on this test and make sure that you keep your cost low $2-$3. Remember you just want to see how many impressions your keywords get over the course of a few days to see what potential exists. Keep in mind you’ll want to spend enough to make your ad appear on the front page.
What this will do is allow you to see if there is any activity or the amount of activity that you want to build your niche around. If traffic volume is low you may want to consider a different set of keywords to build your niche around or another niche altogether.
Keep in mind Google is about 55% of the Internet’s traffic, maybe a little more or a little less. So there is more traffic out there but typically the majority comes from Google.
That’s it for this weeks keyword research and niche finding next week we’ll go over finding profitable niches and determining if a niche is profitable or not.
