Is Link Building Ethical?
Link building is a practice that increases traffic to your website, increases visibility and helps your website increase in the search engines rankings. Ultimately, this helps you make more money.
However, one question I see over and over again is: Can I post a link there? And, isn’t it shady to build links in such and such a way? Are automated tools unethical?
I do believe there are shady ways to build links and ways that I never would do it. An example of something I would never support is comment spamming. This is where you visit other people’s blog and drop off comments that have no relevance to the conversation only for the purpose of a backlink.
There are tools that do the bulk of that work (trust me I wade through hundreds of SPAM comments each week on this blog alone!)
However, I do believe there is good commenting. If you visit a blog and join in on a conversation and add a link back to your site in your name field, that’s great! You are contributing to a community and adding value. Even if you automated this process I’d still be fine with it.
But, that still raises the question on tools that post your links to article directories or networks. This is especially true with tools that do this on autopilot or semi-autopilot. Are they ethical?
I’ve discussed my love for 1 Way Links quite a while ago right here.
Here is my take. Time is limited and tools only help speed up everything you do. Link building will always be a grey area where many will question even the most ethical ways of link building.
I would rather use tools that automate link building rather than hand-build everything. Sure, in the beginning everything I did was by hand as I didn’t know any better. You might be the same way but, there will come a time where you’ll want automation to open up more free time.
Last week I mentioned a tool called digi auto links. It’s simply another tool to automate link building and pingbacks. It’s also a real time saver. But, the reason I bring this up is because this tool posts to social sites and other relevant blogs with like topics and of course links back to yours. In testing, I’ve been really impressed.
So here is why I bring those 2 tools up specifically. I believe both are ethical and to me ethics are HUGE. I would never do anything I thought was wrong in anyway. I know, it’s straight laced but that’s how I’ve been for years.
But, my ethics don’t matter here. It’s all about YOU. Only you can decide what you believe is ethical or not. I’ve had people argue with me that simple comment spamming is harmless and that there is nothing wrong with it. I disagree – but, that was someone else’s opinion.
My final thought on this is if it automates a process you were going to do anyway, why would you not use a tool? Save yourself some time, hang out with your family more; build more to your business so you can make more money faster and spend less time worrying about the mundane task of link building.
What are your thoughts? I’d love to hear them.