A couple of days ago I put up a post showing you what a review website is all about and steps to setup your own review site.
Today, I want to teach you more about how to write a great review.
It’s actually simple if you follow a simple formula.
Put Yourself In Their Shoes
Before you write a review post you need to understand what your audience is looking for. When it comes to reviews they are always looking for very similar things no matter what niche.
#1. A good, honest review.
This can be somewhat tricky if you’ve never done a review before. But, you have to understand this to get the best results.
A good honest review consists of 3 things.
Pros & cons, the good and bad, Yin and Yang…. You get it.
Most products and services in the world are not perfect. It’s nearly impossible to be perfect and as consumers we understand that.
So a good honest review needs all the pros and it needs to list the cons. Sometimes there is only 1 negative, sometimes more. But, every product needs to have a negative side.
Optionally, include pieces of other reviews that other people have written as this will act somewhat like a testimonial works on a sales page.
What Do You Do If There Are No Glaring Negatives?
Create one! Let me give you an example. Most people who have been in Niche Blitzkrieg know how awesome of a course that is. But, even that course can have a negative.
I.e. “Even with step-by-step training Michael can’t actually fly out to your house and do this stuff for you.”
See? Even though it’s not expected of me, it can still be considered a negative. So any product can have some type of negative and should have one. Just be sure you list all of those amazing positives that the product has and the slim negatives for the best results.
#2. A call to action.
This doesn’t have to be quite like call to action on a sales page, where you tell people to go buy something. But, you need a clear area where the consumer can order the product that you’re reviewing.
Don’t just toss in a link and expect people to find it. Put in a button or use an automated theme like I give you in The Review Formula that does all of this for you (you just plug in your affiliate info).
If possible put in images. Most affiliate programs allow you to use their images for their promotional purposes. However if not use a stock photo place like www.fotolia.com and you can get them for around $1 each.
Why use images? Two reasons. Well, three.
First, people love images and they want to see the products to make sure that is the product they were looking for in the first place. We’re visual and we want to see what stuff looks like. Since we can’t actually touch the product the next best thing is showing the person what it looks like.
Some people also optionally like to showcase things on video. However, if you don’t own the actual product that you’re reviewing you have to use images in the video as well.
Next, you can share these images on places like Pinterest, SnipIt and really anywhere that allows you to place images and link back to your site.
Again, inside The Review Formula I give you a theme that makes showcasing and adding images a breeze.
Do not underestimate the power of adding images to your reviews.
Additional Things To Consider
No selling language.
I get it. You want to make money with your reviews. But, put yourself in the consumer’s shoes for a moment. Would you want someone pushing you through the whole article or write-up to go buy something?
Of course not! Instead it’s better to let the consumer formulate their own opinion. That method is much more likely to convert the sale.
Give them reasons why they should buy something. Give them the benefits of the product.
What is this product going to do for them?
Make life easier?
Save them money?
Enhance their life by not allowing something to happen?
Let me give you an example.
You’re not buying The Review Formula because I am telling you to do so. You’re buying it because you’re going to make more money for yourself, save time by not needing to test 500 different things that I’ve already tested, save money by not needing to buy expensive tools that barely work anyway, etc.
You get the point. This works with any niche, any field, digital product, physical product or service.
People will have their own opinions after reading your write-up and if you mention the product benefits and uses for them they’ll be more inclined to buy rather than if you just told them they need to go buy it.
Let me give you another example. I know you want one anyway.
Let’s say you’re promoting a $500 blender.
But, you’re worried no one will buy it because there are obviously blenders that sell for $25.
Big price difference wouldn’t you say?
So you need to list the benefits for someone in that instance. Why should they spend $500 instead of $25?
Does the product have a guarantee? List it. Some expensive products like that have great warranties included.
Do the blades ever wear out? Nope they are stainless steel blah blah blah. Whereas those other $25 blenders use blah blah blah and will fall apart after nominal use.
Will it save someone time and money? In this case it looks like it.
Will it change their quality of life?
Point these things out and don’t be afraid of doing so.
Make sure you also review those cheaper less efficient models as well so your big ticket reviews get the praise they deserve.
On a personal note I have owned both cheap blenders and cheap coffee makers and I will never do that again. In fact, I tell people the ones I use now and proudly admit I have had the same coffee maker for 4 years where as the others I’ve owned lasted for less than a year…..
…..and that leads me to my final point.
Word of mouth.
When people find good stuff they tell their friends, family and coworkers.
This leads to them potentially sending their buddies to your site, or even to your exact post. They even sometimes share this stuff on Facebook, Twitter and through email.
I know what you’re thinking; “But what if they just send someone directly to where you had them buy the product from, rather than your actual review?”
Yep, you’ll lose out on commission in that situation. But, there are still instances where you will get sales funneled in through word of mouth on affiliate products you’re promoting. In fact, my uncle often sends me cool products he likes via text and email and in many cases he is sending me to review sites (that aren’t his).
What I am trying to tell you is if you do not write a good review, there is no chance you’ll get word of mouth referrals. Use the above formula for the best results.
Writing a good review or in this case a great review is critical. You do not need to be a good writer. You just need to be able to put yourself in the shoes of those who are interested in consuming the product that you’re promoting, avoid selling to them, give them the direct benefits and let them make their own choice based off of facts and even your opinions.
What are you waiting for? Start writing your reviews the right way and get started ASAP.