How To Rank Your Website in the Search Engines
I get this question all the time… "How do I rank my website in the search engines?" I even get this from current members of Niche Blitzkrieg. That’s OK. I know during the learning process it can be tricky to figure out. So the idea behind this post today is to recap the key factors of getting your website ranked in the search engines. Keep in mind every page on your website ranks individually. So let’s say you have 40 pages – they all rank individually in the search engines for their keywords. This the main CRITICAL formula you’ll need to get any of your pages ranked in the search engines.
#1. On Page Optimization. Your page title needs to contain the EXACT keyword phrase you want to rank your webpage for. So let’s say you want to rank your webpage for the term How Can I Make Money Using The Internet? Then you’ll want that phrase (minus the punctuation) as the title of your webpage or to at least include it. After the title make sure the body of your content has the keyword used in it. Don’t over-do it just use your keyword phrase 1-2 times for every 300-500 words.
Bolding or underlining doesn’t hurt. If you have a keyword phrased used a few times in the body bold it one time. The search engines will place more emphasis on bolded keywords. This isn’t as relevant as it once was – but still good practice in all of my experience. Do not do this every time you use your keyword phrase – just use it sparingly.
#2. Content Matters. You’ve got to use content on your webpage. I suggest at least 250+ and I’d put as many words as possible on each page. The more content related to your subject matter on your webpage the more likely you are to be found in the search engines for terms you may not have thought of. I can’t tell you how many millions of visitors I’ve had to my websites on terms I never even thought to rank for. These happened naturally and by accident. Content matters! Don’t be in a hurry make a content rich site. I’m not saying to have 2000 words on each page, but the more the better.
#3. Backlinks – Backlinks – Backlinks – Backlinks. Did I say it enough? YOU MUST HAVE BACKLINKS! I cannot stress that enough. But, one of the things I see happen so often is that my students build these amazing websites filled with fantastic content. They even have these sites optimized and monetized correctly – but – they still ask why their sites pages are not showing up in the search engines in the top 10.
99% of the time is because of lack of backlinks. You must work on linking other pages back to your website. Use article marketing (NBK Articles Directory Rocks), press releases, social bookmarking, forums, classified ads, blog commenting and anywhere else you can put a link that leads back to your website. these backlinks are critical. The more links you have coming in the better. You must do backlink work for every single page of your site.
Those are the 3 things that will matter the most. Make sure you’re doing them and keep building your backlinks to your web pages until you’re ranking where you want to rank. Once you are ranked well and established you won’t have to link build as much and often times very little ever again.