Want more readers? Write better, do more, spur interactivity….O.K. real fast….
…Take a quick test. What sites do you read on a regular basis?
Think about it for a couple of minutes and list them out on a sheet of paper.
Why do you go to those sites?
Is it because the information is….
Of course not!
It’s because it’s at least one of those things.
So if you’re having problems where people are not “liking” your posts on Facebook, not sharing them with friends, not linking back to you at all, not commenting, not buying things from you or not emailing you to tell you how helpful you’ve been, listen up….
You need to improve what you’re writing about.
These few things will greatly help you improve your content.
#1. Before you start writing, think: Will this be entertaining, helpful or exciting for my audience?
If the answer is “NO” rethink what you’re going to write about.
In fact, my friend Justin Lewis put out a few things that will help in an article at his site as well, here. Look near the bottom for a piece about making your content “pop.” It mainly discusses on page optimization but the bits abut good content are extremely helpful.
#2. Is your content too boring?
Look, not every subject is exciting. For instance, I write about marketing and making money online. The only exciting thing about that is making money, right?
But, dress your content up a little bit by injecting personality. Inject life by using descriptive explanations. Don’t think of this as detailed as a novel, but enough to get your point across and relate emotion or feeling to your audience.
#3. Thinking back to what you like to read…figure out what the EXACT reasons are that you read it and hit on those same reasons in your own writing.
If something connects with you it will probably connect with your audience and show in your own writing.
A few final things.
Interactivity helps bring readers back and spurs discussions as well.
Inject a bit of controversy at your own peril! Honestly, controversy is good but it should never be the whole point of a post. Ticking off a few people is good, everyone, not so much. If you want to spice up your content use controversy at times but keep it in check.
Controversy can add to great discussions. Just remember some controversy is O.K.. because not everyone is going to like you 100% of the time nomatter what you say or do. So if you don't mind agitating a little bit the controversy path is sometimes good to go. Justin Lewis recently wrote some great stuff on controversy here.
Now enjoy this video of kittens playing…
O.K.. so that's not the type of video I am talking about. Make it relevant.
Hmmm, on second thought kittens playing is somehow relevant to this blog post.
What about you? Do you have any ways you are currently spicing up your posts? Stuff you’ve tried that isn’t/is working? Share!