Finding a Niche Market (An Easy Selection Method)

There are a million ways to find a niche market to get into.  Whether you’re creating info products or simply into affiliate marketing niche site creation.  I am going to cover a few myths and a few things you’ll want to look at to make it easier (and more profitable) on yourself.

First, let’s cover a couple of myths.

Myth #1.  If you find a niche market with no competition it’s easy to conquer and make money.

Now, part of that statement is true.  If a niche market has no competition it’s most likely going to be easy to conquer.  The problem is, sometimes a niche that doesn’t have any competition, doesn’t have competition for a reason.  That is reason is because it’s possible there’s just no money in that niche.  More often than not, this is the case.  Unfortunately, many people do this. 

One way to avoid this is when you’re in the keyword research phase of finding your market is to make sure the primary keywords you are looking at have at least 2500 searches or more.  This is a technique we use in my Niche Blitzkrieg program and it can be very effective.The other way is to see how other sites are marketing the products on their sites.  If you visit the top 10-20 sites and none of them are using banners or affiliate links for products in that market, it’s possible that the money is slim.

Myth #2.  To make money you MUST be in the BIG MONEY Niches.

I can’t stress this enough but to make money online you do not need to be in the Fitness, Finance and Lifestyle niches.

Yes, those markets have a lot of money in them.  Yes, they can actually make great money for you.  But, in the beginning these can be very tricky and tough to get into.  The main niche I really caution newcomers from getting into right away is the "make money" niche.  You’re simply going up against very strong competition with people who really know what they are doing.  It’s a great niche but you should wait awhile to jump into that one.

Sometimes people just want to be entertained or shop.  Because of those 2 reasons a review site about tea can make a substantial amount of money.  Other sites about things like video games do well.  My buddy Rich Lowe even spoke about how he turned a site about a certain video game into a gold mine (web communities 2.0).

I’m not arguing the fact that some niches are better than others.  I’m also not arguing that some niches are easier than others.  But, I always look back at one of my first niche sites and remember that even with no experience I had the site making as much as $6000 per month.  The site was simple, ugly and really was only slightly informative.  The site was about toys.  A niche that isn’t supposed to make that much money.

I do agree that the fitness, finance and lifestyle categories are awesome and there’s a TON of potential in them.  I would just explore you’re options, that’s all.

An Easy Niche Selection Method

A great place to gather ideas and see what potential niche categories exist is to use the Click Bank Market place search area.  Just look on the left bar and you’ll find niche markets listed by category.  You can look at that more here.  This is by no means a complete list but it does offer some insight as to what markets exist.

Let me just show you a quick example of this.  If you go to the Click Bank market place search menu you and you click the GREEN PRODUCTS tab you will see a list of a ton of products about green living, green energy, home made solutions and more.  This will give you an idea of what type of markets are out there in that industry.  Which means this can give you great insight at a possible niche for you to get into.  Then you would simply go do your keyword research based of of that niche ideas that you find.

Each category could have hundreds of markets within.

Each product listed will have a GRAV: stat listed.  Called gravity this will help you know what type of sales the product gets.  The higher this number the more sales this product gets.  Keep in mind this isn’t always exact and some products like Niche Blitzkrieg for example have 10 different versions so the gravity could be low when the product is actually selling quite well.

This technique shows you more about a particular products sales rather than the sales in the market but it’s still helpful.

Keep in mind you don’t have to be an affiliate for that product or even promote digital products.  This is just a great way to generate an idea and start looking for a great niche market.  Each category you can do this with.  Sometimes all it takes to generate a great niche idea is a little spark.  Usually if someone took the time to build a product and add it to Click Bank they’ve already found out there is money in that industry.  Not always, but usually.  We can use this to our advantage when we are looking for a niche to dive into in affiliate marketing.

I also have students who are in Niche Blitzkrieg who swear by Market Samurai for all research and even niche selection needs.  I haven’t used all it’s features yet but you can get a Free Copy here and watch their training videos for some very interesting and great ways to select a niche market.  It is an awesome product and they do have some fantastic videos that will help give you some awesome niche ideas.

In the coming weeks I hope to get a little deeper into showing some other niche selection and niche building ideas but, this will be a great way to get started especially if you’re hitting a mental block.

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