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14 Easy Ways For Converting Sales From Your Blog Post On A Regular Basis

easier conversionsI wanted to take some time out today to share with you some ways to convert sales from your blog or in many cases more sales if you're probably already making some sales.

The reason for this posts stems from a conversation I had recently in one of my forums and I thought it'd be a good time to shed some light on this extremely important subject.

This post is for anyone who is getting at least some traffic to their site, but, not making many sales yet.

Here Are 14 Easy Ways For Converting Sales From Your Blog Posts

#1.  Stop "Just" Promoting In Your Sidebar.

I know a lot of my readers like to use Adsense so this one is especially for you.

If you have ads on your blog and they are just in your sidebar you're missing out out on clicks and sales.

Let me show you Adsense click through heat map briefly.

google adsense heatmap and placement

Now, notice the darker orange spots.  You'll notice the center left, focused around content is typically the best spot.  Well, your sidebar can handle one of these for you but the rest need to go in your content.  That can be a pain to implement without a plugin.  Luckily, you can use a plugin like Ads Within Content to instantly add ads to your content area.

You can also use the above mentioned plugins to insert any type of ad, not just Adsense.  This is good for people, like me, who do not use Adsense much.

#2.  Don't Just Use Adsense

One of the common mistakes is believing you'll make fortune with Adsense.  The problem is to make a lot with Adsense you'll need to have a lot of clicks or you'll need extremely high paying Adsense keywords.  By the way you can use tools like Market Samurai or Keyword Canine to find high paying Adsense keywords.

However, one thing I like more are using affiliate programs that pay very well.  Even if you're just using ads in content it should ultimately help increase your sales.

#3.  Optimize What You're Promoting

When you get traffic to your individual posts people are coming there for a reason; they want to read what you have to say on the subject. 

The problem I see with many sites is that they are driving people to their site whether through social media or the search engines and they aren't really promoting anything to the reader based on what they are being sent there for.

Let me give you an example.  Let's say you have a post on "Preventing Joint Pain" and none of the ads on your site are based on helping solve joint pain, you're losing sales.

This can sometimes be a problem with Adsense as well if they are not showing extremely relevant ads.  Make sure your ads are in tune with what you want people to buy.

One thing that greatly helps with this is to not put ads in your content at all.  However, manually placing an affiliate product that you recommend in that post is much better.

#4.  Remove Ads Altogetherremove ads to increase sales

You might be thinking "What!?"

But, let me explain.  Instead of having ads all over the place why not only promote things in individual posts based exclusively on what your post is about. 

So if you're discussing a "Anti Dandruff Dog Shampoo" in your post, offer your audience some choices to buy it, right there in your post.  Don't let an ad on the side of yur screen make the sale, show them right in the post.

#5.  Use Images

I know it's not always possible but if you want more attention to your affiliate links embed the links into an image.  Images draw attention and break up text, so use them over just plain affiliate links when you can. 

I'm not saying plain affiliate links are useless, they are still good, but it's a fact that images are easier to see and you want things that are easier to see to make you money.

#6. Reduce Sidebar Clutter.

If your site looks like one big ad, you're probably losing sales because you're distracting your audience.  Instead, select a couple of great products to ad to your sidebar site wide.  This also can increase the sales for a particular product you'd like to promote above all others.  I teach this tacticin The Review Formula and I call it the #1 product recommendation.

#7.  Buyer Keywords

Create some of your posts around buyer keywords that help promote products.  Here are some of my favorite buyer keywords:

buy xxxxx

order xxxxx

purchase xxxxx

reviews xxxxx

review xxxxx

where to find xxxxx

xxxxx Discount

Deals On xxxxx

If you put your mind to it you can probably think of even more. So when you're doing keyword research focus on using some of these.

#8.  Speaking Of Reviews….

Review products and services for your audience to help increase sales.  I've done this frequently in the recent past you might remember my Niche Jet, Keyword Snatcher, or even my Accurank Tracker reviews.  These reviews were written to help my audience who is interested in these types of products.

Likewise, your audience might be interested in reviews in your niche.  Not every post has to be a review style post but, if you give a good detailed review of something it can help make sales!

You can even build full sites based on reviews in case you were not aware of this.

#9.  Build An Email Listbuild a email list

This could be seen as a way to get more traffic as well and I highly suggest it.  You should build an email list at some point.  An email list allows you to market to not only help your audience, but, market things to them as well.

I also don't want to leave out the fact that you can set much of your email marketing to auto-pilot.  Not all of it but, many aspects of it.  This will save you time while you work on other things. 

Out of all the tweaks on the page, this one probably takes the longest as a whole because you'll need to actually grow your email list, but it's a worthwhile because it will pay off.

#10.  White Space

I want to go back to my point about using images again.  When you use images they can help break up space and of course drive the click, as I just mentioned.  But, if you put a little bit of space around the image and the text that can help as well.

When you are adding an image to your site you can make this easy clicking the image once you've added it to your blog post and the editing to add a little bit of padding.

Optionally, you can add a buy button near the image or even a visit site button.  It's easy to do and you can also get buttons from sites like Fotolia.com for $1.

Anyway, an image, a button and some white space will draw attention and break up simple typed texted and increase sales in the process.

#11.  Test What You're Promoting

Most people never do this, but, you should.  Simply test different types of ads and offers on your sites.  Maybe Adsense isn't making you much money but an affiliate program is making you a lot more?  Maybe what you're promoting is too expesive and your audience needs some cheaper stuff?  You won't know unless you test.  Of course, if you have traffic and your site is producing sales you might be fine to leave it alone.  If sales are slow or non existent, change.

I actually did this on a site of mine that converts very low.  I noticed that not a lot of sales were coming in from this site.  So I added some smaller ticket items on there as well as Adsense and then magically I was making acouple bucks per day from this site as well as now selling a few smaller ticket items per month and one big sale per month.

If you're using Amazon as your affilite program you'll definately want a mix between smaller tickt and high ticket items to maximize your sales %.

#12.  Promote Deals

This one works extremely well when you have an email list with your site.  You can promote deals to them.  People love deals and will buy when things are on sale, so promote deals to them.

Optionally, once you've made some sales from a product you can ask the vendor for a coupon code to give to your audience.  I did this with Article Builder and was able to get my list a special $100 discount from the owner.  Sure, I lose some comissions doing this but it helps make my audience happy and increases my sales overall.

If the vendor says no to your request for a deal for your audience, don't sweat it, in time they might.

#13.  Ask For A Raise

Another thing that not many people do is ask for a raise.  If you're making a bunch of sales for a particular vedor you can as for an payout increase.  Sometimes they will, other times they won't.  They may also ask for more sales before considering this. 

#14. Teach Someone How To Do Something

If you're in a niche where you can teach something, do it!

Let me give you an example.  Let's say you were running a website on "How To Lanscape The Yard" and one of your posts was titled "How To Build A Retaining Wall – Step-By-Step".

Wouldn't it be cool to guide people through how to build a retaining wall and at the same time make money?  You better say yes to that!

Well, when you demonstrate how to do something you can recommend the products on how to do it.  So for building a retaining wall a you could say first, you need a shovel and show them where to get one.  Next, you need sand, here is where you get one online and so on.  If they need X The may need Y and also Z.

It's a great tactic that can help your audience, increase your sales and works in any niche.

2 Final Unumbered Tips

One thing I see happening a lot as well is people will assume they are not getting sales which may be true.  But, the main reason may be lack of traffic or maybe they have no traffic at all, rather than conversions. Obviously, without traffic all the conversion tips in the world won't help.

Make sure you are working on traffic before you even worry about conversions!  It doesn't matter if it's social or search engine traffic, you need it to make sales.  Also be sure you're writing a good blog post.  If you just take 300 words and slap it up online and don't take the time to make sure it even makes sense fr your audience you're simply wasting your resources.

Take everything you do day by day and implement things that will help convert those sales.  Even 1-2 small tweaks mentioned above can help greatly!

What about you?  Are you already implementing these are seeing improvement?  Doing something different that I didn't mention above?  Have questions?  Ask below.

Plus, it'd be really cool if you found this helpful, to share it with someone on Facebook, Google+ or even Twitter today.

Michael Brown
 

I'm Michael S. Brown, Internet Marketer, husband and father. I have been successful in business and marketing since 1998. In 2007 I took to the internet marketing world and have never looked back. I love teaching people the knowledge that I have acquired and the ultimate boost to my ego is to see everyone I teach succeed in business. My goal is to make everyone who comes into contact with me as successful or even more successful than myself.

Click Here to Leave a Comment Below 21 comments
stuart stirling - August 13, 2013

Sweet post Michael. You're giving away a lot of secrets here. Almost like a mini affiliate marketing course for free right on this page! Keep it up man! I like the part about the "give yourself a raise" part. I'll have to remember that idea!

Cheers, Stuart

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Bob Sylvia - August 13, 2013

Thnaks for another great info article. It's always appreciated. Take care-Bob S>

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Bob Sylvia - August 13, 2013

It was suppose to be thanks not thnaks-to fast on the keys….

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Brent Partner - August 13, 2013

Nice post and a logical conclusion from the forum discussion. I'd like to add that by having directed traffic to your post rather than your site in general is more likely to secure a conversion – my opinion only. But I'm a big believer in focusing on ranking keywords in posts more than anything else. Also promoting posts in social media 🙂

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Michael Brown - August 13, 2013

Thanks Stu!

Yea man, the raise tactic works well.  So that will increase sales for sure, not so much conversions but it was worth tossing out to increase sales.

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Michael Brown - August 13, 2013

Haha Bob… At least I am not the only one who types too fast and has typos.  I feel like the typo king some days.

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Michael Brown - August 13, 2013

Brent,

It was a darn good discussion which gave me some great ideas on how to better hep the students in the near future.

I agree with targeted keyword traffic being the best for sure.  If you are focused on "Blue Dog Food REview" and you have a write-up on blue dog food review and someone comes from the search engines for that term, you are giving them exactly what they want and that leads to an increase in sales and conversions.

And social media is great when you know your audience.  If you know what your audience is going for you can easily target.  This is something I've noticed you're getting really good at 😉

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Rachel Keele - August 13, 2013

As always, thanks for the great info Michael. I didn't know about the plug in to put ads within content. I will definitely check that out.

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Michael Brown - August 13, 2013

Rachel,

It's a handy little plugin.  I like a lot of it's features. 

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Kenneth Ehrhart - August 13, 2013

Thank you for sharing Michael. These are great tips.

Ken and Lesley (aka Rhiannon)

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Roy Molyneux - August 13, 2013

Hi Michael

This is a very informative article. I particularly like the idea of placing ads in the article content and using white space to "break-up" the text and images.

 

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Michael Brown - August 13, 2013

Thanks Ken and Lesley.  I apprecate the kind words.  Are you using any of these tactics yet?  Have you had any success with them? 

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Michael Brown - August 13, 2013

Roy,

I find a great increase in conversons using that tactic.  When people aren’t distracted by things around the image it just stands out. 

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Ian Choy - August 13, 2013

Hi Michaeal, I am from Singapore, I really appreciate the tips you shared.  Niche Blitzkrieg is the greatest training course I joined.  Thanks!

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Kenneth Ehrhart - August 13, 2013

Hi Michael,

We are just starting out and are fairly new members of Niche Blitzkrieg. We are currently filling in pages and promoting and working through a lot of your resources. No bites yet, but we are young! (The website that is LOL) Just keep on working it. :))

Ken and Lesley

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Michael Brown - August 14, 2013

Thanks Ian 🙂

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Michael Brown - August 14, 2013

Awesome keep going Ken and Lesley!

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Lonnie - August 14, 2013

I just signed up for the course but sold on eBay for 12 years and am taking notes. I'm sure these great tips will be helpful when I am comfortable enough to pull the trigger on selecting a product and putting up a website. Thanks!

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Michael Brown - August 16, 2013

Lonnie, welcome in!  Glad you made the choice to join up with us 🙂  Trust me, you can make a great looking website if I can 🙂

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