A couple of days ago I put up a post showing you what a review website is all about and steps to setup your own review site.
Today, I want to teach you more about how to write a great review.
It’s actually simple if you follow a simple formula.
Before you write a review post you need to understand what your audience is looking for. When it comes to reviews they are always looking for very similar things no matter what niche.
#1. A good, honest review.
This can be somewhat tricky if you’ve never done a review before. But, you have to understand this to get the best results.
A good honest review consists of 3 things.
Pros & cons, the good and bad, Yin and Yang…. You get it.
Most products and services in the world are not perfect. It’s nearly impossible to be perfect and as consumers we understand that.
So a good honest review needs all the pros and it needs to list the cons. Sometimes there is only 1 negative, sometimes more. But, every product needs to have a negative side.
Optionally, include pieces of other reviews that other people have written as this will act somewhat like a testimonial works on a sales page.
Create one! Let me give you an example. Most people who have been in Niche Blitzkrieg know how awesome of a course that is. But, even that course can have a negative.
I.e. “Even with step-by-step training Michael can’t actually fly out to your house and do this stuff for you.”
See? Even though it’s not expected of me, it can still be considered a negative. So any product can have some type of negative and should have one. Just be sure you list all of those amazing positives that the product has and the slim negatives for the best results.
#2. A call to action.
This doesn’t have to be quite like call to action on a sales page, where you tell people to go buy something. But, you need a clear area where the consumer can order the product that you’re reviewing.
Don’t just toss in a link and expect people to find it. Put in a button or use an automated theme like I give you in The Review Formula that does all of this for you (you just plug in your affiliate info).
If possible put in images. Most affiliate programs allow you to use their images for their promotional purposes. However if not use a stock photo place like www.fotolia.com and you can get them for around $1 each.
Why use images? Two reasons. Well, three.
First, people love images and they want to see the products to make sure that is the product they were looking for in the first place. We’re visual and we want to see what stuff looks like. Since we can’t actually touch the product the next best thing is showing the person what it looks like.
Some people also optionally like to showcase things on video. However, if you don’t own the actual product that you’re reviewing you have to use images in the video as well.
Next, you can share these images on places like Pinterest, SnipIt and really anywhere that allows you to place images and link back to your site.
Again, inside The Review Formula I give you a theme that makes showcasing and adding images a breeze.
Do not underestimate the power of adding images to your reviews.
No selling language.
I get it. You want to make money with your reviews. But, put yourself in the consumer’s shoes for a moment. Would you want someone pushing you through the whole article or write-up to go buy something?
Of course not! Instead it’s better to let the consumer formulate their own opinion. That method is much more likely to convert the sale.
Give them reasons why they should buy something. Give them the benefits of the product.
What is this product going to do for them?
Make life easier?
Save them money?
Enhance their life by not allowing something to happen?
Let me give you an example.
You’re not buying The Review Formula because I am telling you to do so. You’re buying it because you’re going to make more money for yourself, save time by not needing to test 500 different things that I’ve already tested, save money by not needing to buy expensive tools that barely work anyway, etc.
You get the point. This works with any niche, any field, digital product, physical product or service.
People will have their own opinions after reading your write-up and if you mention the product benefits and uses for them they’ll be more inclined to buy rather than if you just told them they need to go buy it.
Let me give you another example. I know you want one anyway.
Let’s say you’re promoting a $500 blender.
But, you’re worried no one will buy it because there are obviously blenders that sell for $25.
Big price difference wouldn’t you say?
So you need to list the benefits for someone in that instance. Why should they spend $500 instead of $25?
Does the product have a guarantee? List it. Some expensive products like that have great warranties included.
Do the blades ever wear out? Nope they are stainless steel blah blah blah. Whereas those other $25 blenders use blah blah blah and will fall apart after nominal use.
Will it save someone time and money? In this case it looks like it.
Will it change their quality of life?
Point these things out and don’t be afraid of doing so.
Make sure you also review those cheaper less efficient models as well so your big ticket reviews get the praise they deserve.
On a personal note I have owned both cheap blenders and cheap coffee makers and I will never do that again. In fact, I tell people the ones I use now and proudly admit I have had the same coffee maker for 4 years where as the others I’ve owned lasted for less than a year…..
…..and that leads me to my final point.
Word of mouth.
When people find good stuff they tell their friends, family and coworkers.
This leads to them potentially sending their buddies to your site, or even to your exact post. They even sometimes share this stuff on Facebook, Twitter and through email.
I know what you’re thinking; “But what if they just send someone directly to where you had them buy the product from, rather than your actual review?”
Yep, you’ll lose out on commission in that situation. But, there are still instances where you will get sales funneled in through word of mouth on affiliate products you’re promoting. In fact, my uncle often sends me cool products he likes via text and email and in many cases he is sending me to review sites (that aren’t his).
What I am trying to tell you is if you do not write a good review, there is no chance you’ll get word of mouth referrals. Use the above formula for the best results.
Writing a good review or in this case a great review is critical. You do not need to be a good writer. You just need to be able to put yourself in the shoes of those who are interested in consuming the product that you’re promoting, avoid selling to them, give them the direct benefits and let them make their own choice based off of facts and even your opinions.
What are you waiting for? Start writing your reviews the right way and get started ASAP.
But, sometimes we all have a tendency to get caught up in writing for the search engines instead of writing for the people that are reading the stuff.
Today’s post is going to be all about how you can…
-Make your post stand out in a sea of online garbage.
-Get people to interact with you on your website.
-Make more sales from your website.
-Get more free traffic.
-Get free backlinks and click-thrus with no extra work.
In today’s Internet we have a flood of poorly written material crowding the search engines. With the recent update Google made with "Penguin" I noticed it pushed a lot more junk to the top. Is it temporary? Who knows. But, some of this junk is so incoherent that it makes you wonder what the person who posted it was thinking.
However, inside that sea of Internet writing junk there are posts that pop out and make us say; “My oh my that was a good read!” In return we Google plus the post, like it on Facebook, email it to our friends and tweet & re-tweet great information and share it in many other social ways.
In today’s search engine world we need as many social signals as we can get as well as regular backlinks. Sure you can just get your stuff ranked in the top of the search engines and that’s fine but why not make something that is going to convert passerby’s into regular visitors, regular visitors into commenters and regular commenters into lifelong buyers?
It’s critical that when you put up a post you…
A). Know what you’re talking about.
B). Have done enough research to know that it will help people.
C). Makes sense for your market.
D). adequately covers the subject and leaves out as little as possible.
The first thing you need to do is a little bit of research. If you’re in a niche market that you’re absolutely new in, that’s O.K. but research your topic enough to know it will help your reader.
The easiest way to write out a nice little Q & A before you start writing. Your Q & A can be laid out as follows:
Q1: What will my reader get from reading this?
Q2: If I was looking for this information would this article or post help me?
Q3: What would make this post or article GREAT instead of “same old same old?”
Q4: What do I personally want to achieve from writing this?
Before you start writing simply go through and answer the above questions. Everything you write should have a clear purpose for your reader as posed in question 1.
Let’s look at some possible things people can get from reading your article.
It could be anything and you’ll know what your niche wants more that I will. But, typically people are looking for ideas, help, and instructions or to be entertained. So if you’re writing on “how to remove eye wrinkles” your reader is likely looking for how to remove eye wrinkles. But, they might also be looking for an inexpensive way to do that as well. If you provide directions to remove eye wrinkles and then show them a cheap way to do that wouldn’t that increase the probability that they will buy from you?
On Q2 I want you to think about how this information would help you if you were the one looking for it? Are you answering their questions? Are you teaching them something? Are you completing the entire thought?
I want to touch on my last point of “Are you completing the entire thought?”
I found an article today that started out great but ended up irritating me more than anything. This particular article was about preventing dandruff in cats by changing their diet. My youngest cat has dandruff right now so I found this particular article on the Internet and started reading it.
The article pointed out that you need to make sure that your cats aren’t only eating dry food among many other things.
The article opening was great and it pointed out expert sources but where it completely failed and where they would have been able to sell me something was in the close of the article. Do you know what killed the article for me?
They didn’t mention what food would solve this problem or what I need to look for in a cat food SPECIFICALLY.
The part that should have included specifics about what should be in the food simply said “Make sure the ingredients in your cats food has the right amount of protein, carbs and nutrients.”
My immediate thought was; “Did I miss the part where they tell me what those actual numbers should be?” Sadly, they never mentioned those numbers nor do they tell me a brand or send me to a link where I could buy the product that contains the right ingredients.
The article was merely written for the search engines and it ended up not helping me much. Sure, the article had some good pointers that I will follow but I still don’t know what my cat needs to eat.
Poor “Chomba” will continue suffering with dandruff for now.
Do you see my point though? If they just would have told me exactly what I needed I probably would have ordered through them because the rest of the article seemed trustworthy.
So I shared all of that to simply say, make sure your article not only gives your reader the information they are looking for but tell the reader what they need to do or what will help them achieve their objective. If you can at least do that you’ll have a good chance that they will buy from you.
Let’s look at Q3 now.
An easy way to do this is go look at what other people are writing in your industry and write your content better. But, there is more than just writing it better. Maybe your competition isn’t adding screen shots, images, videos, step-by-step walk-throughs or maybe the writing in your industry is generally poor?
Whatever they are NOT doing, you should be. In some of my industries people aren’t sharing enough video and walkthroughs or leaving a ton of actual and factual information out. So I make it a point to add those types of media improvements whenever I can. Hey, I’m not perfect, none of us are and we’ll all miss some opportunities but the more you focus on it the less likely it will occur.
Is providing this kind of content more work?
Yep, it sure is. But, you’ll have a piece of writing and media that can’t be rivaled, that stands out above the crowd and that will get shared by people.
Finally, What Do You Personally Hope To Achieve From Writing This?
What you hope to achieve might be different from someone else. However, we should never be putting out content we don’t expect people to see, share or complete some type of action.
Do you just want more visitors? Do you want more sales? Do you want more public recognition? Do you want to show that you’re an expert in your field? No matter what it is, show it off!
Now and in the future the search engines aren’t just looking for 100% perfectly optimized material. It’s true that keywords will help the search engines find you and optimized content is important for those purposes. But, good high quality content helps people trust you, come back to you and buy from you.
I sometimes put up posts (like this one) that aren’t really targeted to the search engines. But, they help my readers do something; learn something from my experiences so that they can grow their businesses. You can do this for your readers as well and you’ll likely start seeing improved benefits directly from this.
Yes! Don’t stop doing that. But, rather than just throwing up a 300 word perfectly optimized piece of content on your site focus more on making sure it’s achieving the 4 questions I challenged you to ask yourself about what your contents objective is or not just you, but your reader. It’s O.K. to sometimes put up a smaller piece of writing and not everything you put up needs to be 1000 words long. I always say as long as you’re covering the topic and it makes sense to your reader you shouldn’t worry about the length.
Ultimately, by doing this you’ll improve the sociability of your website, the returning visitors to your website and I am willing to bet, sales.
Tell me your thoughts? What are you doing to achieve a higher returning readership or improve sales?
Also if you have any advice about helping my cat’s dandruff you can put that in the comments below as well 😉
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Time strapped? But have a lot of writing needs?
We all feel like we're sometimes on a deadline. We're just busy. Life isn't relaxed in our fast paced world.
I recently checked out a service that I found online called Iwriter and decided I’d give my no-B.S. review of it.
I have to say I was a little reserved about it at first because usually these type of networks that do this type of writing for you are usually BAD. I’ve tested other networks in the past and what I usually found was times it was just someone poorly re-spinning junk articles and throwing it out to you.
I don’t know about you but when I want high quality content I don’t want spun articles. Just a quick note; spinning is when you change the content of an article by exchanging synonyms within the article.
I actually have no issue with spun content if it’s done extremely well with a tool like The Best Spinner.
Anyway, let’s move on here.
What I found with Iwriter’s writing service was that there is a lot of good and only 1 minor bad thing. So what I decided to do was break down my review by what I loved and what I do not love so far.
The writing is cheap. You can select 300,500,700 and 1000 word articles. Of course, the more words you select the more it costs. However, the writing is still very cheap.
You simply determine how many articles you want written, how long you want the articles to be and then enter your keywords in the box. I usually have 1 article for each keyword I input.
One thing I really love with this system is you can select the quality of writing you want. You can select if you want all of the writers to be able to see your job and start writing for it, 3-4 star writers to do it or even just 5 star writers.
What’s awesome about that? Simple. Quality.
If you select the 4.6-5 stars writers you know that pretty much every time the writing is going to come out top notch. In fact, every time I’ve selected 5 star writers I’ve had 100% perfect results. You will pay an extra fee to use the 5 star only option but, the time savings is worth it to me.
You can input any special instructions you have for potential writers and you can also select what type of tone you want your article to take on (i.e. professional tone, friendly).
Once you’ve input that you can click to submit your job.
To my surprise they are fast!
I submitted a 20 article job on a Saturday and every single article was written by Saturday night. I think my total wait time was 6 hours. Other times I’ve had several articles sent back and completed for me within the hour!
I think the #1 thing I love about Iwriter and why I absolutely love their service is the no-hassle ability to reject an article. If someone writes an article for you and you do not like it, you can click the “Reject” button and the article will be sent back out to all the other writers again.
The nice thing about that is you are never stuck with content that “sucks.” That feature alone makes this service awesome in my opinion.
You also have the option of allowing a particular author to never be able to do a job for you again or only allow certain writers to work for you. I’ve only had to block 1 writer so far.
Finally, on the good side of this Iwriter review is that all the articles that are produced for you are run through Copyscape to make sure they are unique before you get them. This prevents you from getting junk articles that would be seen as duplicate content.
So, you never need to worry about your articles showing up in 15 places on the net and Google giving you a good smack down for having the very same article as someone else. On a slight sideote I've used Iwriter several times to create sites I made using my Review Formula method.
Honestly, there is not much I dislike with the service. But, for my Iwriter review did uncover something that I am not fond of. I’ve noticed if I select the “any writer” to write my articles that I reject about 1 in every 6 due to poor grammar or just poor writing.
I’ll be the first to admit that my grammar is terrible but it’s still readable. Some of the poor article’s I’ve had written for me contained several mistakes in the first paragraph and I’ve had to reject them.
Again, it still turned out fine because after I rejected the articles they went back out to the writers queue and another writer stepped in and made me happy. But, to get around this I typically select the middle option or select to only allow their best writers to write for me now.
The small extra fee is worth it because it saves me time and I’ve never rejected a 5 star writer, yet.
That’s it on the bad.
I really love this service. It’s free to join and it’s not expensive to get fresh content created for your sites on a cheap budget. You can check them out here at Iwriter.
The time savings combined with the easy to use system is well worth it.
Do you have any experience with Iwriter? Love them, hate them have another service you really enjoy?
Give me your thoughts below. Let me know what you think and even post your own Iwriter review. How do you like it?
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Having a little trouble writing good, unique content for your website? I have a simple solution that I think you will love. Better yet you won’t spend a fortune doing this. In fact, if you have $5 you’re set.
I have been testing out a cool way to make good content for my website with a simple method that might catch you by surprise at first. I wrote a simple post a few days go on this blog where I demonstrated what the best affiliate markets are.
The blog post itself is over 1300 words and the best part is the only writing on that page that is mine is the headline! Do I have your attention yet?
Here’s what I did to create that step-by-step.
If you do not have Microsoft Word get a free copy of Open Office. It’s not quite as good but it has a Power Point knock off. Hey it works and it’s free!
This doesn’t have to be thorough it just needs to cover your topic, be useful for your audience and make sense.
Jing has some limitations though as it will only allow you to shoot up to 5 minutes free. Camtasia is awesome but you’ll need $300 for it. If you don’t plan on shooting vids more often do not spend your money and simple get a copy of Jing. Besides 5 minutes will be plenty for most videos and you don’t want to scare your audience with a nice long 25 minute video.
Make sure to save your video in a MP4 format as it works anywhere pretty much universally.
Upload your video to a file sharing site like Metacafe, Viddler or Youtube. I host most of my own but you do not need to do that and any of the 3 I just mentioned will work fine.
As you record your video use you Power Point slides as queue points or notes to keep you on track with your message like if you were to give a speech.
This is the part you’ll need just $5 for. Head over to Fiverr and do a search for a transcriptionist. Many will do up to 10 minutes of audio for $5. Ask the transcriptionist to time-stamp the transcript for you every 1 minute so your audience can reference your video if they need to.
Make sure to hire only someone who has mostly positive reviews. The people I hire almost always have only positives and little to no negative reviews.
But, I know you’re thinking it’s better to share and help. You’re right it really is. J
Trust me it’ll be one of the best $5 you’ll ever spend and very time effective. You’ll have a nice post with a video that your audience can listen and watch or optionally read it. You’ll also give Google and the search engines what they love – more content to crawl through, which is great for your site and can help you increase traffic.
Are you scared to shoot the video or just do not want to mess it? Instead, record an audio track with the free Audacity Player.
When you find someone to transcribe on Fiverr you’ll simply need to upload the file as per their instructions. You can then optionally post just your blog post based on the transcription of your audio or you can add the audio file to your post using a plugin like this one.
It was much easier to just speak on my subject for 6-7 minutes and have someone transcribe that into 1300 words than it was for me to write 1300+ words myself. Plus, the added element of the video can give your audience something more than the usual text to read through.
The person also removed all of my “umms” and “ahhs” as well. I sent them a lot of love for that one!
I will certainly be doing this more often in the near future. In fact, I have about 60 videos planned as I write this to you.
Thoughts? Feelings? Would you use this method to create some good content for your website? Let me know below.
I am going to show you something powerful that allows me to get more done in the least amount of time. Let’s face it, I’m busy, you're busy and we always need content right?
If you don’t want to pay for someone to write for you and you’re working on content creation for your site or simply trying to get more articles published so build more backlinks to your website then this blog post is for you!
It all starts with research. Now, there are 2 ways to do this so pay attention to the first way and then the second way I’m going to show you.
1st we need topics and we need them in bulk so we can do this as fast as possible.
Way #1. Load up the Google Keyword Tool and type in your niche keywords.
Next, find any keyword phrases that are question oriented. (i.e. “How do I saw wood with a chainsaw?”, “Best way to saw down a large tree?”)
Keep in mind the Google Keyword Tool will not add the question marks at the end so you’ll need to read through each one to determine if it’s a question or not.
Save the selected keywords to a CSV or word file as you find them. This will become your list of topics to write about.
Way #2. Grab a free copy of Market Samurai.
Next, put in the keyword phrase (use the primary keyword phrase for your niche).
When you get to the screen that asks for the keyword phrase length put in minimum of 4.
What this will allow you to do is pull up only keyword phrases for 4 or more words put together (long tailed keywords).
These phrases usually have low competition and many are question oriented. When you go into the keyword analysis area simply export the data to a CSV file, remove any keywords that are not relevant to your niche and save your work.
You now have a list of topics to write about in just a couple of minutes.
Next, create a folder on your computer called “Your Niche” Articles. Make sure to replace “Your Niche” with either your website URL or your actually keywords.
Then, create a Word Doc or Open Office if you don’t have Word. As the title of the Document simply paste in your first long tailed keyword phrase from your research and SAVE your work.
Do this for every single keyword phrase up to about 50 keyword phrases max.
Next, create a folder with the “Your Niche” Articles folder called “DONE” or something like that.
Turn off your cell phone, Facebook, close out of your email account, shut off the T.V., don’t check your commissions for a little while and even ask you family for a couple hours of uninterrupted time.
Basically, this will become focus time and a time where you’re going to just crank out content.
Next, go through each document and answer the questions in full. For articles that will go into article directories you’ll need 300+ words in each. For content for your sites you’ll need at least 150+ words. If you’re writing content for your site, the more the better, but 150 words is the bare minimum. If you have awesome typing skills you might even be able to blow these numbers away.
Finally, drag and drop each completed article into the "DONE" folder. When you're done you'll be left with a brand new folder of new content!
Take a small break every 10 or articles you’ve typed to gather yourself. I can usually type a full article this way in 7 minutes or so for the 300 word articles and less for the 150s. Sometimes it takes slightly less and sometimes slightly longer and I am a horrible typist.
This saves time and money and we all know we can use more of both.
Also on writing like this something like Dragon Naturally Speaking (not an affiliate link) would work well. I have always found Dragon works best for small projects like this and not as well for the bigger projects. However, you may be different than I and have different results with using a tool like that.
This can also be easily outsourced. Simply find the topics and give the topics to your writer if you don't want to type these up yourself.
So, that’s it!
Have you ever tried to do something like this? Are you already doing this? How has it worked for you? Let me know below!