One of the things we often over look in Niche Marketing is the importance of our virtual real estate or simply having that domain name.
When we buy a domain from a place like Angry Chihuahua Domains or anywhere else we haven’t just bought a domain name – we’ve bought a piece of the Internet and we own that.
The reason I am bringing this up is because I’ve had several Niche Blitzkrieg students in the past (and even myself) who’ve built a site that wasn’t pulling in the income we wanted. So instead simply keep that site that domain that we’ve invested time building back links too we simply dump the site off by allowing the domain to expire.
I suggest hanging onto them even if we are not actively building. Because each piece of the Internet we own is another piece in our portfolio and that has real value.
I learned my lesson the hard way. A few years ago i started a website that didn’t turn out like i wanted. I built a few thousand back links to the website, spent time optimizing the back links and over all invested time in this site.
The site never made the money that i was planning on it. So not really thinking about it I let the domain expire last year.
Now I look back at how stupid that actual was and here’s why: I had hundreds of articles, press releases, social sites, and it even had a good Google Page Rank.
As soon as it expired some one else of course bought this domain up. They ended up getting a domain with hundreds of back links with sites all over the Internet linking back.
They simply put up the content they wanted for this site which was just a domain squatter page. This is basically a page that have PPC ads on it and they get paid a small portion anytime someone clicks those ads. You can set this up right inside your hosting account. So for around $10/yr they got a website that has a nice PR, back links and they didn’t have to do any work. This now sites in their portfolio and at least makes their money back on it while expanding their virtual real estate.
I should have saved the domain and simply put up a squatter page if I didn’t want to use the site for anything currently. I could have also sold this and made some money with it from someone looking for a site that already had some age to it, back links even if they planned on scrapping my content.
So a lesson learned for me the hard way.
If you buy a domain and you’ve built any amount of back links to it – DO NOT let it expire. Hang onto to this as it has more value than we sometimes see in front of our faces.






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