If you’ve been working on getting your website to rank in Google or any of the other search engines you’ve probably realized that you need great content that is keyword rich; plus backlinks.
Backlinks are critical.
Maybe you’ve looked at top sites ranking for the keywords that you would want to rank in their spot for and thought “I wonder where all of their links come from?”
Well in today’s lesson I am going to show you a nice and easy way to find a couple useful things:
Knowing these 2 things will allow you to know roughly what type of backlinks helped them rank where they are and also uncover many of the keywords you hadn’t thought of yet!
Now, first let me be clear, there is not a free way to do this. Back in 2006 you could. But in this day and age nothing is free. There are numerous tools that do this and many are extremely expensive. The one I am using for this is Keyword Canine. It’s cost is $27/month or you can get it cheaper with a yearly subscription. It’s a worthwhile investment if you plan on doing a lot of keyword research (like I do).
There are a number of reasons I am using this tool. The main reasons being that the tool is not expensive in comparable terms to the others and it’s easy to use. By the way Keyword Canine has a ton of other uses and training make sure to read the entire page here and even see some of my walk-throughs here.
So let’s get started.
First, Fire Up Keyword Canine
Once you login you’ll be at the Dashboard Page which looks like this:
A. Enter the URL of the site you want here
B. Select the max number of search results you want. This uncovers this amount of keywords that the site is ranking for
C. Click explore ranks
After you click explore ranks it will bring up a page that has several details.
A. This tells you how many keyword they have ranking in the 1st page of Google
B. You can dig into their entire backlink report from here (don’t do this yet)
Below that box is the list of keywords and where they rank in search. This is extremely useful! This basically unlocks keywords that you might not have considered before.
A. This is the URL that is ranking in search. Note, it’s not just the homepage here
B. These are the keywords that are ranking for the corresponding URL
C. This is where the keyword ranks in search. With roughly 10 results per page in Google anything with a 1-10 is on page 1, 11-21 is page 2 and so on
D. This is the estimated search volume that the keyword gets monthly
E. This is the estimated traffic that this particular site gets for the particular keyword. You’ll notice that this site doesn’t have a lot of traffic for many of the keywords.
This information is extremely helpful. It’s important to note that you’ll want to eventually have all of your keywords ranking on page 1 of Google to actually reap the traffic from the keyword. As you see above the only keyword that is bringing this site traffic is the one that is on page 1.
Now, scrolling back up you can go run the backlink report.
A. Click Run Backlink Report
This will pull up a report and you’ll be able to break down all of the backlinks that the website you’re investigating has coming back into it.
A. Select the last 60 days. This gives you a more accurate look at their backlinks
B. This allows you to limit how many backlinks will come up in the report. Most of the time 500 will be fine
C. This is how many backlinks are coming into the URL
D. This will bring up the info screen. Clicking this is what you want to do to view the individual backlinks so you can see the exact URL the backlinks exist at
E. This will let you download the the backlink report to your computer so you can investigate it on your time
So from the above you can see that you can find your competitors backlinks and various keywords that they are ranking for. This will give you a pretty good overview of what keywords you should target on your posts/pages at your site.
Using option D from above you can follow along now.
You can go through line by line and even visit each URL.
A. This is the URL the backlink is at
B. This is a rank on a 10 point scale. 1 being weak, 10 being strong.
C. The anchor text of the backlink
D. How many links are pointing to this exact page
E. How many backlinks are pointing to the site in general
What I specifically look for is how tough all the backlinks are. You want to see a lot of lower numbers here. If you see a lot of 6-10’s it’s going to be some tough sledding to compete with them on their rank. But if you see a bunch of low numbers it should be much easier.
From here you can visit each site and see if it’s worth putting your link at. You can contact the site owner and see if they’d be interested in having you put a guest post on their site (with a link back to yours of course) or you just get an idea of how tough the competition is before you start really going after backlinks yourself.
This information is extremely valuable. Knowing where your competitors are getting their backlinks can help you go after the same links or similar ones. With Keyword Canine you can also see how strong the link competition is which will allow you to seek out stronger links and guest posting partners.
I know in this day and age it’s easy to want to skip doing all of this and just building up a socially following but search is still critically important.
Make sure you put it to use and keep working on your site!
Have you used this before? Do you have another method you’re using? Plan to use this method? Share below.
Here is the steepest Article Builder discount that you can get. In fact It’s $100 off the original price.
If you need a discount, get it here.
Aside from this Article Builder discount deal I have also reviewed it before here.
Some of the things I use Article Builder for are:
This is a process I explain in my 45 days to the top of the search engines piece but I feel like explaining it again.
You can link build to your main site (money site) from web 2.0 blogs like (Tumblr, Rebel Mouse, Blogger etc). However, on those blogs you need content. That’s where Article Builder comes in. You can actually get content from Article Builder and post it directly to these web 2.0 blogs.
This will save you time and money and will save you from hiring a writer or even writing the content yourself.
You can use Article Builder to automatically schedule posts to your blog in a special category that you choose. This quickly does a couple of things. It establishes your blog as a source of constant fresh content, which search engines love, and saves you time because you won’t have to write this content yourself.
Another way to supplement your content with AB is to use the content for a post and manually add parts to it. Or save more time and hire someone to add an additional 150 words or so to the article for you.
I don’t use this part very often. However, you can set-up unlimited Word Press auto-blogs with this software. This means that you essentially set it and forget it while monetizing with ads or Adsense.
Because Article Builder can create up to 85% unique content these types of auto-blogs work.
If you’re interested in an Article Builder discount coupon just visit this link and the $100 discount will automatically be applied.
I decided to post this up again because my previous review wasn’t focused on the discount and savings as much and I’d get questions asking me if I had any coupon codes for Article Builder.
If you have any questions please feel free to ask me below and I’ll answer them ASAP.
Like the headline says, this post is about how I made an extra $280.41 in 54 days in a brand new niche market… but… there’s a twist here — I built back links to only 2 pages on the entire site.
Quick Update: 10/2: The site is now climbing at a much faster pace and has earned $677.44 and the pace at which is makes money is on a huge uptick.
Sites always make money slower in the very beginning but once they become established and ranking well the money comes in at a much faster pace.
Here’s a screen shot:
I am also going to show you how you can do it too.
Before I dig into this, showing you how I did it and how you can too; I want to go into a couple of details.
In the last couple of months I’ve been slowly piecing together a new training course for people and you can find it here at Niche 60.
However, it’s going to be a great learning center for people who are working on building an online income. It will be doubly awesome for all of my current Niche Blitzkrieg members because it will help supplement their current learning and reinforce ideas taught.
Aside from just wanting to make more money I wanted to build a new website to demonstrate how you can do the same thing, using the same techniques I am.
About 5 Weeks ago I was helping one of my family members move some things around and unfortunately I stepped in a hole in the yard and my ankle rolled up on me.
I limped around thinking it would heal up over about a week long period…
My first broken bone!
While it seems like a better thing to break than say, my hands, it really hasn’t been a picnic and has caused me several delays in the project. I have to basically keep it elevated 24/7 right now.
I really believe had this not happened a higher amount of income would have followed in this niche much faster. That said, the cash will come in soon enough.
Anyway, I have at least another week off, in a boot, so after that I’ll probably put some hardcore focus into this niche market because I think it has the potential to make $20,000 per month or more if I really work on the traffic.
The truth is, most niche markets can pull money like that if you’re willing to focus on it and commit to it.
I have 2 different affiliate programs on this site. The first one is pays around 35% and the second one pays around 6%.
While the first affiliate program had 8 less sales it made substantially more money.
Just, something to keep in mind when you’re choosing an affiliate program.
However, any affiliate program would work.
The price of the products promoted on the site are anywhere between $6-$60, nothing higher.
900 clicks on 391 search terms. I do not have 391 posts on this website. In fact, I only currently have 28 posts on the site!
So my posts are ranking for several different keywords.
Up until a week ago I wasn’t even on page 1 for my main keyword phrase. I am not even in the top 6 currently, but, I am working on improving this.
But, I’ll show you in a few moments why it doesn’t even matter or not if I am ranking in the top 10 for my main keywords right now anyway.
First, I spent a few good hours doing keyword research. I used two tools.
You can of course do all of this manually, but, this saved me days of research and made it easier to know how strong the keyword phrase I wanted to rank for was.
Since I know the question will come up; if you need to select one tool over the other, right now I’d select Keyword Canine because of the easy to follow color codes. Keyword Snatcher can wait until later if you need to wait on a tool.
I found my main keyword by brainstorming a niche and then doing keyword research to find a keyword I liked.
Do not neglect keyword research, it’s vital to your success.
Using Keyword Canine I found a keyword that I really liked that had MEDIUM COMPETITION and about 1900 searches per month (this has increased to about 2400 recently).
Here is a shot of how it looked in Keyword Canine.
As you can see in Keyword Canine it tells me how easy the keyword phrase is to rank for by listing it as 45/100. This is in the medium range.
For faster success medium to low keyword competition strength is important!
Again, you can do this manually as I teach in Niche Blitzkrieg, but, using Keyword Canine will save you several hours of work.
I am not building the site with anything special. For a domain I bought a new partial match domain. Partial match means it contains my keyword phrase but also additional keywords.
i.e. if your keywords were dog bath technique and your domain was dog bath technique tutorials.
I of course used WordPress as using the techniques taught inside of Niche 60.com.
While I could have used a free theme I went with a really nice looking paid theme from Studio Press.
Any of their themes would work and give the site an nice professional feel.
Of course, as I mentioned you could use a free theme if you want to save some money. Just use a nice looking theme that screams professionalism.
I am building the site around the main keyword phrase. That means all additional post will be built based on the same topic.
So when you do additional keyword research you want to use your main keywords as a base to start from.
Remember earlier when I mentioned that it wasn’t until a week ago that I started ranking in the top 10 for my main keyword phrase?
Well, you’ll remember that I mentioned that it didn’t matter as well.
The reason is because I found a series of keywords that most people in the niche were neglecting — because they simply didn’t know about them!
Using Keyword Snatcher I typed in my keyword phrase and it gave me a list of keywords that were in my niche that were getting searches but no other tool (including Google’s Keyword Planner) was showing me existed.
Again, read my review of Keyword Snatcher here, as this will show you how it works and how to use it for keyword research.
Anyway, using this tool I compiled about 20 additional keywords that I wanted to rank for. Many of these I ranked for without doing a single shred of link building.
I will likely do another round of keyword research soon using Keyword Snatcher and probably pick another 20-30 keywords to rank for.
So use the tool and do the same for yourself.
The next part I simply needed to write the content or order the content.
I wrote about 40% of the content and the other 60% I ordered. It saved me a ton of time. I ordered it through Iwriter. I spent around $50 on the content.
To save money you can always write the content yourself. Most of my posts are 500-1500 words. The long detailed ones that are 1000 words plus, I wrote, including the homepage.
Optionally, you can order 300 word articles at Iwriter and then add more content to them yourself.
I tried to put out around 1 post every 1-2 days. I was really relaxed with this. You can, of course, move faster or slower than this. What I suggest to NOT do is to put all 20+ posts on your site in 1 day.
Spreading it out will allow you to come up with several days of fresh content.
Also, not every post on the site is promoting something. About 20% of my posts are informative only. These types of posts are simply designed to pull traffic and give my site an authority feel.
As far as promoting products I leave this to my posts themselves and I only have one add in my sidebar widget. I don’t want to scare people off with ads everywhere.
By adding this content over a 40-50 day period I slowly started ranking for the keywords I chose. Within about 10 days of adding content I actually score my first sale. It grew from there.
As I mentioned earlier, I haven’t done much link building on this site. I built a few links from a press release site, a few articles and blog commenting on about 10 sites early on. This was it until about a month into the project.
I used my 45 day plan to rank in the search engines to get ranked. I have a walk-through there.
However, since I was limited on time I didn’t even do any 2nd tier link building.
Instead I simply ordered the Link Building Package for new sites from Rank Crew.
I didn’t do any guest posting or search for link partners or anything like that. Though I agree with those tactics I simply didn’t have the time I wanted.
When you are time strapped it’s best to pay someone a cheap price to have this done for you. Some link building is better than absolutely no link building at all.
Over time I will add more links and get this site ranking #1 for the main keywords.
From the little bit of link building I had done, I am now ranking in the top 10. Again, not top 5 yet, but I plan to get it there soon.
Eventually, I’ll do more link building for additional posts that I want to boost higher in search.
I didn’t submit a sitemap to Google until about 3 days ago and I didn’t add my site to Bing until a few days ago as well.
These are things I typically like to do early on. I didn’t get a chance to do this and I believe it will increase my traffic and sales even more in the near future.
In fact, checking Bing I am getting very few clicks from Bing so far. This will explode soon by simply submitting my sitemap to Bing and joining their webmasters tools. I show you how to use Bing here.
I am going to keep putting out content each month. I am not sure how much for this niche. It might be 1-2 posts or it might be 10 or more. I haven’t fully decided yet.
As I continue growing in rank, adding new content and working on optimizing the site I fully expect to get this site up to at least $1500 per month. However, I am not limiting it’s growth to that as I mentioned before I believe there is massive potential here.
In fact, I am now on pace for about $1200 in the next 30 days from this site. If I can maintain my search engine rank for my current keywords, this shouldn’t be a problem.
I just wanted to show you guys/gals that even with limited time you can do this stuff!
You just have to do it and stick it out.
It doesn’t happen over night.
Practice will make you better and the repetition will make you great. Master keyword research and it gets even easier.
I am not sure how much time I’ll be putting into this site coming up.
Chances are it’ll be limited due to my injury and the fact that my family is moving in about a month. Our builder is almost done with the construction of our home so I’ve been busy all around!
I also plan on finding a better 2nd affiliate program. I have one in mind right now that pays 15% instead of 6% and I’ll likely work on that soon. This would more than double the sales from the 2nd affiliate program on the site.
I will say, if you’re interested in doing this, then do it! Go after a niche. Strive for something that you want to achieve and go get it done.
Anyone can do this stuff. It just takes dedication and time.
There are millions of niche markets and there is a ton of money out there.
Questions? Thoughts? Have some good results to share too?
If you like this content I’d appreciate it if you’d share it with a friend on Facebook or Google+ as well. It means a lot to me and would make my day.
UPDATED: At the end of the article I share some cool results.
I ended up getting 432 terms one one site ranked in under a month! Impressive – read on.
Today I am getting around to posting up my Rank Crew review.
I’ve been a bit wounded lately with a bum ankle that’s healing up. Anyway, let’s get to the point of why you are here.
On 9/3/13 Jon Leger who is the creator of many other fantastic services and products that I’ve reviewed has created a brand new link building service, again, called Rank Crew.
Rank Crew is a team of link builders who have been building links for quite some time.
In fact, the website itself states that they have 15 years of experience. Awesome.
So, for link building what is Rank Crew doing?
They are using a variation of the technique I mention at my ranking in 45 days write-up found here, minus the second tier building.
I can tell you though, it works because I’ve been using this method for quite a long time now.
Plus, today I ordered my first package “New Site” building package and I’ll have the results posted as my ranks start improving.
The nice thing about all the links that they build is that they are all MANUAL!
Why is this important?
Because they are natural and look natural.
Unlike a lot of the junk automated tools out there that pound your site with crappy links that can get you penalized – this does not.
So What Packages Does Rank Crew Offer?
Package 1: New Site Package
This package currently lists at $45 which is extremely cheap for this many links. Again since it’s done naturally no red flags are raised. This package is designed to submit the homepage of a brand new site as kind of a “kick starter package.”
I really like this one because it gives you that initial link boost that you need to get your website ranked. Of course, this can be used on established sites too, but, it’s perfect for what we do with Niche Blitzkrieg.
Set up your free account here to see more details.
Package 2: Established Sites Package
This package first covers the home page area:
10 additional pages/posts on your site get the following:
This is a great package for sites that have been around for at least a few months and have some links already going into them. This package builds far more links than the “New Site” package shown above.
I like it. Again, watch a demo video of this service here.
Package 3: Authority Site Package
I’ll start off by saying that most of you reading this will not need this package. It’s expensive and probably a little over-the-top and definitely too much for brand new sites.
Again, the links are manually built in this package, just like the others.
Links will be built to both the homepage and up to 50 internal pages.
Here is what you get in this package:
The homepage itself gets:
The internal pages get:
As you can see it’s a pretty big link building package.
Of all the 3 packages above I recommend using the “new site” package to get started.
For my Rank Crew review I personally added $100 to my account so I could get the initial $30 bonus cash added to my account that they are doing during the opening week.
I purchased the “New Site” package for one of my websites and over the next 1-2 months I’ll be monitoring my rank progress.
It was easy to create a free account (do that here) it was also easy to order.
The process to input my information like website info and everything else was pretty easy too.
This is done in a simple 5 step process which was pretty easy to follow.
The only thing I wish the interior had was something that offered an explanation for certain things.
I.e. If you decide to have them submit one of your articles rather than theirs do they spin it for you or do you have to have a spintax version of your article to give them? It doesn’t really say on the inside (unless I missed it). This is something that is easily fixed and likely to be implemented in the future one they get several questions about it.
It’s not a big issue and I am probably being nit-picky.
One other thing that would be nice is is could order a tier 2 service automatically so you could add links to these links and strengthen the links that they are creating for you. It’s not a big deal but it’s a feature that would help us a lot, save us a lot more time and it would also probably make them far more money.
Ala Carte Stuff
One thing I really like with rank crew is the ability to order ala carte services as well.
These include the following submissions services:
This is great if you want to build links to your tier 1 links (I teach this here) or if you just want to buy a little bit of link building at a time.
Final Thoughts On Rank Crew
I like the service. It’s cheap, does what I need and saves me a bunch of time. I’ve been using other services for this that are more expensive and do not provide as much.
In the near future I’ll be able to look at the quality of submissions in more detail. However, with Jon’s track record I have no doubt of the quality of this service.
I’ll likely be stocking my account with quite a bit more money while they have the bonus dollar deal going on.
Anyway, so far so good and I highly recommend using Rank Crew. Try them out here by creating your free account and seeing what you think. But, I can tell you first hand that it will save you a ton of time that you can use creating more profit streams for yourself.
After placing my order with Rank Crew 23 days ago I have taken a brand new site that was about a month old from not ranking in search to ranking for 435+ keywords — many in the top 10!
The site has made over $300 now and I actually wrote a post a couple of days ago here showing exactly how I created the content, set the site up and got it ranked so quickly.
I ordered the New Site Package. I also recently purchase a couple of smaller services in the last week from Rank Crew that just finished up which should help spur some more results soon.
Here is a screen shot of the keyword results.
Many of the keywords that are shown on here are actually ranking even better than what is shown on here. This is just a snapshot from Google Webmasters Tools.
Questions? Comments? Tried Rank Crew yet? What are your results? Thoughts? Share!
This is the question that I want to address today.
There are many misconceptions on the Internet after Google’s Penguin and Panda updates that somehow claim exact match domains (EMDs for short) are dead.
While it is apparent that certain enhanced bonuses from exact match domains may have been slightly downgraded, to say they are dead or not useful is pure ignorance.
A great reference article about exact match domains can be found here.
First of all, for those who are reading this that do not know what exact match domains are, let me explain.
They are domains that simply contain the keywords that rank on the Internet search engines.
I.e. if your domain was www.greatdanetraining.com your primary keyword phrase for your site would be “Great Dane Training.”
Some people think Google has waged an all-out-war against sites like this; however, it’s simply not true.
However, Google has waged an all-out war on spammy tactics and crap content.
Dr. Pete points this out in his work that I referenced above. Make sure to look at the charts and graphs showing the rankings of studied EMDs and their movement in search rankings here.
As you can see EMDs ranking in the search engines have actually increased though weighting has slightly decreased. There one main reason I believe this is happening and will continue to happen.
#1. EMDs are vital to search because of branding and relevance.
It’d be hard to not rank McDonalds for the term McDonalds in the search engines wouldn’t it?
What if Lowes didn’t rank for the term Lowes? It’d be somewhat shocking, correct?
So what if a site that was only about Coffee Pot Reviews wasn’t allowed the ability to rank for the term “Coffee Pot Reviews?” In my opinion that wouldn’t make one bit of sense.
Note: I am not saying that the site should instantly be the number 1 for that term; it needs to be the most relevant and should be optimized for it as well.
However, I will say if the site was terrible, had only low quality or duplicate content on it, I could understand it having no shot at ranking.
So in my opinion what Google, Bing and other search engines are wanting is good, unique content even on your EMDs.
So Give The Search Engines What They Want!
Here are a few tips that SHOULD be utilized on your websites. Yes, all websites, not just exact match domain websites.
Poorly spun content won’t help the search engines and it certainly won’t help your visitor, so why use it? Write unique content and stand out among the crowd and the search engines.
Within that unique content include video, audio, images, charts and graphs whenever possible.
Note: I’ll be covering in detail what we need to give the search engines in The Online Success Podcast soon so make sure to sign up for it (it’s FREE!)
By the way, if you’re writing good content people will share it for you; which will help with your link building. When someone likes your work and links to it because they like what you have, it means you’ve earned their link.
You can’t just get it from one article directory anymore. You need links but they need to be from all sorts of sources including but not limited to; article directories, forums, web 2.0 properties (blogger, Tumblr, Squidoo, etc.) social media (Facebook, Google+, YouTube, Twitter, etc.), blog commenting and more.
Don’t worry about if the links you’re building are do-follow or no-follow. In years past people used to try to make sure all of their built links were do-follow links only. The problem with this thought process is that if all of your links were do-follow only; it’d look suspicious to the search engines wouldn’t you think?
Look, I understand that we need to make sure we are getting traffic. Some of that traffic comes from the search engines. However, ultimately the search engines do not need to follow the advice you’re giving on your website; people do.
So, make sure your content is good as I mentioned in point number one, but also conveys a message that isn’t littered with a bunch of out of place keywords. Instead, sprinkle your keywords in naturally and make sure that the writing covers your topic in the fullest to convey your message.
Yes, you should have every page of your website optimized for search, but keep it readable for your viewers.
The sites that see the best results are the ones that stay relevant to their topic and grow over time. Though you could make a 20 page site and leave it at that, why would you?
The best sites continue to grow an audience. Don’t you want a larger audience? A larger audience should lead you to a larger scale income because your traffic will increase and so should your sales.
Keep adding pages to your site and keep expanding with keyword research. A good niche should have several hundred or several thousand keywords (most do).
If you need a tool that will greatly help in deeper keyword research I just set up a couple tutorial videos at the Niche Optimizer website that will help you out.
If you’re passionate about a topic, growing should not be hard for you.
This works with niche sites and sites that are broader or topic based.
The above 5 tips should be used this year in growing your websites. Keep in mind you can use all of those tips on EMDs or any domains as well.
What are your plans? Your thoughts? Just have a comment? I’ll listen to whatever you have to say, leave it below.
As a quick footnote; go try searching for some long tailed keyword phrases and see the EMDs pop up in search for yourself. You'll probably notice many, like I did.
Image Credit: © Timurock – Fotolia.com
A few months ago I was reading an online write-up that was using an infographic to carry out it's points. I realized that it made it simpler to understand than traditional text and added a higher level of interactivity.
So I searched for something free that I could use to make these info graphics as easily as possible. What I found was www.piktochart.com which is a free tool that you log in and make your own graphic from scratch.
You can see an example of one of mine here.
Obviously your intention with your site is to make money. But, how do you make money if all you use is an infographic on a webpage?
A. Ads on the widget section of your site.
B. Include a few paragraphs above or below the graphic with your affiliate links in them.
C. If you allow paid advertisers on your site.
As you can see Infographics will help your sales, not impede them.
Pick up your favorite magazine and chances are you've seen info graphics used throughout. They are typically used to clarify the information we digest. Usually these charts contain numerical data that the creator wants us to understand easily.
Because we're already used to reading info graphics in magazines and pamphlets it makes viewing them online just as easy.
Traffic & Backlinks.
One thing that caught my eye on Pinterest, Snip It, Facebook, Google Images and sites like Flickr, just to name a few, were infographics. The easy to view layout makes you want to click them to learn more. Just getting these type of graphics out there will bring people to your pages where they can buy things through you.
So once you've created your infographic you then want to start sharing your post and image everywhere. Get it out there on all the social networks you're part of, put it on Flickr, sharethem in forum you're members of and any other place that allows image sharing.
Of course, the more places your share the more likley you are to get traffi from it was well as easily increase your backlinks at the same time.
Anyway, this is free, and this isn't even an affiliate link. It's just something I suggest checking out and using.
It works very easily. You create an account, select your theme and add your information to it. It's not difficult at all and it beats paying an artist $1500 or more just to create one for you.
Ultimately, use infographics to increase exposure to your content and make life easier on your readers while increasing their activity. If you increase you user experience they are more likely to come bck and hang out on you site which = more sales in the long term.
What are your thoughts? Planning on using one? Already doing it? Questions/suggestions? Post below.
I haven’t put out much of my own writing on the subject of Google Penguin since Google rolled it out. In fact, to be honest it didn’t much bother me. The thing about these types of updates is that they’ll continue and in return there will always be ways to use the search engines to our advantage regardless.
Recently, sites like Squidoo, Google Blogger, Wikidot, Typepad and many more large scale website and blog building sites got a huge boost in the search engines, just as an example.
But, I’m not writing this post to talk about the web 2.0 properties that are working well or are boosted up in the search engines currently. That topic is for a different day and a different post.
What I do want to discuss is something called link diversity.
It simply means having backlinks from various different sources and not having all your links coming from the same places. A.K.A. not having all of your eggs in one basket.
Let me give you an example.
If you had a website and all of its backlinks were coming from 1 article directory that wouldn’t be very diverse. Even if you had 45,000 links from this 1 article directory.
However, if your site had backlinks coming in from 400 different article directories, 50 different press release sites, dozens of bookmarking sites, various different comments on blogs around the net, several different forums and other online communities you’d have much more link diversity and this is good.
Usually when someone says they got stomp by Google in the seach engines is because they don't have very diverse link building going on. Yes, I know there are millions of examples where legit sites that had everything right, still ge penalized. It sucks and unfortunately that's how this biz can be sometimes. But, you must divesify your links as much as possible for the best possible success of your website search engine rankings.
Inside of Niche Blitzkrieg I show my students several ways to build backlinks to help prevent stagnant link diversity. However, I understand that as we get busy in our day to day lives it’s easy to get side-tracked and forget where we’ve built links to.
So today I am going to give you a little worksheet I created at the end of this blog post that will greatly help you out.
But, first let’s cover how to increase your link diversity for a few moments.
An easy way to make sure you’re building backlinks diversely is to start doing it from the beginning. Set up daily tasks to help you complete this. Schedule something like this…
Day 1: Articles
Day 2: Blog Commenting
Day 3: Social Bookmarking
Day 4: Squidoo Lens
Day 5: Different Article To Different Directory
Day 6: Press Release
Day 7: Forum Post
The above is just an example. However, you see where I am going with this. You can do this for every page/post on your site as well including the home page. You can also use any link source you want and as many link sources you want. Remember the more the better as it’ll make your link profile more diverse.
If you have a new site start diversely doing this now, do not wait.
If you have an older site you’ll want to start doing this now as well.
Optionally, you can set this all up inside Google Calendar to set reminders for yourself and make it easier.
On another note and this goes hand-in-hand with link diversity make sure your anchor text isn’t always the same. One thing I see a lot is someone only selecting 1 or 2 versions of the anchor text. You should make this a varied as possible.
There is nothing wrong with having 20 different anchor variations. You should also consider just linking back to your pages/posts with just the URL too. Sure it won’t contain anchor text but it’s still a backlink.
Natural link diversity will have no-follow and do-follow links. Often people worry too much about posting on sites that only allow do-follow. The problem is you always have only do-follow links on your site and never any no-follow links that’d look odd to Google don’t you think? Quit worrying so much about this and just get links wherever you can (ethically of course).
Link various page/posts on your site together. A good start is having a site map on your home page that contains a link to every one of your additional pages/posts.
However, you shouldn’t stop there. If you write a post anytime you can reference another one of your posts within that pot and link back to it, that’s good! Not only is this good for your site, but it’s also good for your readers.
Imagine reading an article about preventing heart disease and the author put in an additional link referencing a post they wrote on 10 foods that help prevent heart disease. How likely would you be to read that if you were already interested in the subject? It's often easy to forget that in all of the stuff we do online that we are still building our websites for people not robots, search engines or computers.
Make sure you vary your internal anchor text as well. Don’t be afraid to just use the anchor text "CLICK HERE" from time to time as well as it’s just a naturally looking backlink.
It’s not fancy but it’ll do the job. The worksheet will allow you to track where you’re building links at.
First, make a folder on your computer titled whatever the name of your website is.
Then, what you want to do is list all of the posts/pages on your site that you want to build backlinks to in a text file.
Then create a worksheet for each page/post you want to build backlinks to. Use the worksheet I provided above for this.
Inside each worksheet list all the backlinks you’re building, the date built, and the type of backlink built (article, forum post, Facebook, Pinterest, etc,).
Finally it helps to at least social bookmark all of your backlinks to make sure they get indexed. Yes, it’s more work but you’re building a real business here. Also list out what the anchor text you used for it.
The idea is you’ll be able to see where and how diversified your link building is.
You can also track these types of things with Market Samurai and Keyword Canine and even more-so with an SEOMOZ trial subscription. But, if you can’t afford those types of things right now then just use the worksheet.
You can also track your search engine ranks through Mark Samurai or SEOMOZ as well. So as your link building starts lifting you up in the search engines you’ll be able to track it. You can also optionally just use Webmaster Tools for this as well.
Finally, make sure you are diversifying your link building and link profile as much as possible and never stop building!
But, sometimes we all have a tendency to get caught up in writing for the search engines instead of writing for the people that are reading the stuff.
Today’s post is going to be all about how you can…
-Make your post stand out in a sea of online garbage.
-Get people to interact with you on your website.
-Make more sales from your website.
-Get more free traffic.
-Get free backlinks and click-thrus with no extra work.
In today’s Internet we have a flood of poorly written material crowding the search engines. With the recent update Google made with "Penguin" I noticed it pushed a lot more junk to the top. Is it temporary? Who knows. But, some of this junk is so incoherent that it makes you wonder what the person who posted it was thinking.
However, inside that sea of Internet writing junk there are posts that pop out and make us say; “My oh my that was a good read!” In return we Google plus the post, like it on Facebook, email it to our friends and tweet & re-tweet great information and share it in many other social ways.
In today’s search engine world we need as many social signals as we can get as well as regular backlinks. Sure you can just get your stuff ranked in the top of the search engines and that’s fine but why not make something that is going to convert passerby’s into regular visitors, regular visitors into commenters and regular commenters into lifelong buyers?
It’s critical that when you put up a post you…
A). Know what you’re talking about.
B). Have done enough research to know that it will help people.
C). Makes sense for your market.
D). adequately covers the subject and leaves out as little as possible.
The first thing you need to do is a little bit of research. If you’re in a niche market that you’re absolutely new in, that’s O.K. but research your topic enough to know it will help your reader.
The easiest way to write out a nice little Q & A before you start writing. Your Q & A can be laid out as follows:
Q1: What will my reader get from reading this?
Q2: If I was looking for this information would this article or post help me?
Q3: What would make this post or article GREAT instead of “same old same old?”
Q4: What do I personally want to achieve from writing this?
Before you start writing simply go through and answer the above questions. Everything you write should have a clear purpose for your reader as posed in question 1.
Let’s look at some possible things people can get from reading your article.
It could be anything and you’ll know what your niche wants more that I will. But, typically people are looking for ideas, help, and instructions or to be entertained. So if you’re writing on “how to remove eye wrinkles” your reader is likely looking for how to remove eye wrinkles. But, they might also be looking for an inexpensive way to do that as well. If you provide directions to remove eye wrinkles and then show them a cheap way to do that wouldn’t that increase the probability that they will buy from you?
On Q2 I want you to think about how this information would help you if you were the one looking for it? Are you answering their questions? Are you teaching them something? Are you completing the entire thought?
I want to touch on my last point of “Are you completing the entire thought?”
I found an article today that started out great but ended up irritating me more than anything. This particular article was about preventing dandruff in cats by changing their diet. My youngest cat has dandruff right now so I found this particular article on the Internet and started reading it.
The article pointed out that you need to make sure that your cats aren’t only eating dry food among many other things.
The article opening was great and it pointed out expert sources but where it completely failed and where they would have been able to sell me something was in the close of the article. Do you know what killed the article for me?
They didn’t mention what food would solve this problem or what I need to look for in a cat food SPECIFICALLY.
The part that should have included specifics about what should be in the food simply said “Make sure the ingredients in your cats food has the right amount of protein, carbs and nutrients.”
My immediate thought was; “Did I miss the part where they tell me what those actual numbers should be?” Sadly, they never mentioned those numbers nor do they tell me a brand or send me to a link where I could buy the product that contains the right ingredients.
The article was merely written for the search engines and it ended up not helping me much. Sure, the article had some good pointers that I will follow but I still don’t know what my cat needs to eat.
Poor “Chomba” will continue suffering with dandruff for now.
Do you see my point though? If they just would have told me exactly what I needed I probably would have ordered through them because the rest of the article seemed trustworthy.
So I shared all of that to simply say, make sure your article not only gives your reader the information they are looking for but tell the reader what they need to do or what will help them achieve their objective. If you can at least do that you’ll have a good chance that they will buy from you.
Let’s look at Q3 now.
An easy way to do this is go look at what other people are writing in your industry and write your content better. But, there is more than just writing it better. Maybe your competition isn’t adding screen shots, images, videos, step-by-step walk-throughs or maybe the writing in your industry is generally poor?
Whatever they are NOT doing, you should be. In some of my industries people aren’t sharing enough video and walkthroughs or leaving a ton of actual and factual information out. So I make it a point to add those types of media improvements whenever I can. Hey, I’m not perfect, none of us are and we’ll all miss some opportunities but the more you focus on it the less likely it will occur.
Is providing this kind of content more work?
Yep, it sure is. But, you’ll have a piece of writing and media that can’t be rivaled, that stands out above the crowd and that will get shared by people.
Finally, What Do You Personally Hope To Achieve From Writing This?
What you hope to achieve might be different from someone else. However, we should never be putting out content we don’t expect people to see, share or complete some type of action.
Do you just want more visitors? Do you want more sales? Do you want more public recognition? Do you want to show that you’re an expert in your field? No matter what it is, show it off!
Now and in the future the search engines aren’t just looking for 100% perfectly optimized material. It’s true that keywords will help the search engines find you and optimized content is important for those purposes. But, good high quality content helps people trust you, come back to you and buy from you.
I sometimes put up posts (like this one) that aren’t really targeted to the search engines. But, they help my readers do something; learn something from my experiences so that they can grow their businesses. You can do this for your readers as well and you’ll likely start seeing improved benefits directly from this.
Yes! Don’t stop doing that. But, rather than just throwing up a 300 word perfectly optimized piece of content on your site focus more on making sure it’s achieving the 4 questions I challenged you to ask yourself about what your contents objective is or not just you, but your reader. It’s O.K. to sometimes put up a smaller piece of writing and not everything you put up needs to be 1000 words long. I always say as long as you’re covering the topic and it makes sense to your reader you shouldn’t worry about the length.
Ultimately, by doing this you’ll improve the sociability of your website, the returning visitors to your website and I am willing to bet, sales.
Tell me your thoughts? What are you doing to achieve a higher returning readership or improve sales?
Also if you have any advice about helping my cat’s dandruff you can put that in the comments below as well 😉
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I love to test and try new things. In fact, I am always searching for ways to save time, make more money, automate processes and get more done with less hands-on. The busier we become in life the more critical simple solutions for getting more done, with less, becomes important.
Today I want to show you what I am doing currently to automate my link building even more and how I am doing it while spending just a few minutes of my time.
Obviously, everything we do for our websites; we do with the intent to get hem ranked in the top 5-10 on Google (optimally #1) and of course ultimately the goal is to make more money by doing so.
I call this article marketing with a twist and it involves having someone else do everything else for you.
Before you start keep in keep in mind that there may be a little extra learning involved here for you. However, I have some extra links with some extra teaching if you need it on this page.
Step 1 – You need a system where you can build links to high PR sites. (PR = page rank and is a stat that only relates to Google. If you need to read more about PR read this Page Rank At Wikipedia). Of course you’ll put a backlink pointing back to whatever web page on your site that you want from these sites.
The system I recommend is this one right here. What this system allows you to do is put in articles and put backlinks pointing to the web pages that you want to boost in the search engines. You'll need to write up a few articles to submit into the system. It's extremely easy to follow and use.
Step 2 – You need articles. You can either write these yourself (need to be 150 or more words in length to put them in the system) or you can hire someone to write them for you. You can use a service like this one that that will do the writing for you or you can use a service like Article Builder where you can snag articles on the cheap but, you’ll need to upload them into the 1 way links system yourself (it’s easy and will save you some cash in the long run). Using Article Builder is the cheapest way in the long haul.
Again, optionally you can also just write everything yourself and spend nothing but, I am simply showing you how I like to automate my link building as of late. Writing a 150 word article should only take you a few minutes.
Step 3 – Once you have your articles make sure each article has at least 1 link inside of it pointing back to whatever webpage you want. This doesn’t have to be your home page it can be any page you want to rank on your site. Use anchor text with the keywords you want to rank your webpage for as your anchor text. (If you need help understanding anchor text read this article). Change your anchor text for every few articles that you submit so it’s not always 100% the same.
This is an easy way to build links, increase your web rankings for pages of your websites and a big timesaver. I wanted to share this with you today because it’s one of the many ways I do my link building now and I know many of my students would appreciate this method.
You will gradually rise in the search engine rankings for your keywords and it will be done naturally.
If you have questions or comments I’d love to hear about them below!
Link building is a practice that increases traffic to your website, increases visibility and helps your website increase in the search engines rankings. Ultimately, this helps you make more money.
However, one question I see over and over again is: Can I post a link there? And, isn’t it shady to build links in such and such a way? Are automated tools unethical?
I do believe there are shady ways to build links and ways that I never would do it. An example of something I would never support is comment spamming. This is where you visit other people’s blog and drop off comments that have no relevance to the conversation only for the purpose of a backlink.
There are tools that do the bulk of that work (trust me I wade through hundreds of SPAM comments each week on this blog alone!)
However, I do believe there is good commenting. If you visit a blog and join in on a conversation and add a link back to your site in your name field, that’s great! You are contributing to a community and adding value. Even if you automated this process I’d still be fine with it.
But, that still raises the question on tools that post your links to article directories or networks. This is especially true with tools that do this on autopilot or semi-autopilot. Are they ethical?
I’ve discussed my love for 1 Way Links quite a while ago right here.
Here is my take. Time is limited and tools only help speed up everything you do. Link building will always be a grey area where many will question even the most ethical ways of link building.
I would rather use tools that automate link building rather than hand-build everything. Sure, in the beginning everything I did was by hand as I didn’t know any better. You might be the same way but, there will come a time where you’ll want automation to open up more free time.
Last week I mentioned a tool called digi auto links. It’s simply another tool to automate link building and pingbacks. It’s also a real time saver. But, the reason I bring this up is because this tool posts to social sites and other relevant blogs with like topics and of course links back to yours. In testing, I’ve been really impressed.
So here is why I bring those 2 tools up specifically. I believe both are ethical and to me ethics are HUGE. I would never do anything I thought was wrong in anyway. I know, it’s straight laced but that’s how I’ve been for years.
But, my ethics don’t matter here. It’s all about YOU. Only you can decide what you believe is ethical or not. I’ve had people argue with me that simple comment spamming is harmless and that there is nothing wrong with it. I disagree – but, that was someone else’s opinion.
My final thought on this is if it automates a process you were going to do anyway, why would you not use a tool? Save yourself some time, hang out with your family more; build more to your business so you can make more money faster and spend less time worrying about the mundane task of link building.
What are your thoughts? I’d love to hear them.