Archive for Keyword Research
Google Keyword Tool Has It’s Uses
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With so many keyword tools on the market it’s sometimes hard to tell which way you should go. In fact, the stats from keyword tool to keyword tool often vary enough that it’s hard to tell if any of them are accurate. About a month ago, Google changed their Adwords Keyword Tool and added actual numbers instead of the ugly green bar. Now you can see actual numbers showing up instead of the green bar for search results. Make sure to change your setting to "Exact Match" though otherwise you’ll pull up some astronomical broad match numbers that aren’t as realistic as the exact match type. You can also use this tool to see adwords competitors which is good. This will help you determine a profitable niche if you like to display a lot of adsense on your sites. Typically the higher the green bar, the more search results, the higher the payout. Then you could just put together a high paying adwords site and start getting it ranked in the search engines. All in all I have to say I like the tool. Like all keyword tools though the results are approximate values and not an exact science. What I actually like to do is use Google Adwords tool to start, then check my keywords again in the Word Tracker tool. If I really want to get serious I will buy a month subscription from word tracker to really dig deep into my keywords. But, my recent research has been started with the Adwords tool. Doing this will help you see a little more accurate results by comparing what the two different networks have to say. Keep in mind that it would be impossible to give an accurate count of searches per month or determine accurate results for the future. I have had better results when I’ve planned my sites based on the stats from both tools instead of just one. If I’m really unsure of search results stats coming up I’ll even check my keywords in a 3rd tool, Keyword Discovery Tool. This might seem like a long process but we should be taking any niche we want to tackle, seriously. Using a method like described above will help you better prepare to conquer your competitors. |
Niche Research Part 2
Posted by: | CommentsA week and a half ago I started a post about niche research and more importantly, where and how to start it. If you missed it you can take a look at the first post here.
My last suggestion in the last post was to start your niche research with these ideas.
*Think of products you use daily
*Think of products your family uses
*Think of things that are not accessible in every grocery store
*Ask yourself does this have value to the person buying it?
So once you’ve started trying to think of niches you can get involved in your need to ultimately settle down and pick one and begin doing keyword research on it. But, even before keyword make sure you understand the niche you want to market.
One thing I like to do is do a wikipedia search if I am unsure about a certain niche. Usually Wikipedia has some pretty good info about almost anything. Sometimes they get it wrong, but that is bound to happen when users power your content.
Digging into keyword research…
I had created a video a little while back to really help someone get an idea of how to start digging into the keyword research. You can view that here.
Keep in mind that is just the beginning of the whole process. To really break down keyword research you can take it a step farther. Last week I talked about a clever tool I use to do fast niche research you can read about that one here.
If you really want to see how well a niche does you can run a cheap adwords campaign based around your keywords. I do this with a lot of niches I get involved with. It won’t show you how much traffic the entire internet will bring you but it will show you what kind of traffic could come from Google itself.
Don’t spend more than 3 or 4 days on this test and make sure that you keep your cost low $2-$3. Remember you just want to see how many impressions your keywords get over the course of a few days to see what potential exists. Keep in mind you’ll want to spend enough to make your ad appear on the front page.
What this will do is allow you to see if there is any activity or the amount of activity that you want to build your niche around. If traffic volume is low you may want to consider a different set of keywords to build your niche around or another niche altogether.
Keep in mind Google is about 55% of the Internet’s traffic, maybe a little more or a little less. So there is more traffic out there but typically the majority comes from Google.
That’s it for this weeks keyword research and niche finding next week we’ll go over finding profitable niches and determining if a niche is profitable or not.
