Last year I added a segment to my Niche 60 course showing my members how to get on Instagram. I also show them how to get traffic and sales to their website from Instagram. Oddly enough I never get many questions from the students about it. This is a trend that happens with all “new” places on the Internet. Don’t get me wrong, I am not saying Instagram is new, but, it has largely been ignored by many marketers.
The fact, that it is now picking up steam only means that we’re about to completely ruin it within the next couple of years. However, I think we can do some non spammy things that our audiences will like. Instagram is an extremely active place. In fact, for my niche markets the level of activity blows Facebook away.
I am going to show you what I’ve been doing recently, with great results.
First, I’ll be honest here. I have not been on Instagram very long and in fact, in some of my niche markets; barely at all. That’s all going to change quickly.
Like I normally do, I experiment with something before I’m ready to march and advocate for it heavily.
So about 5 months ago I set up an Instagram account in a niche market. The market was a new eCommerce store I setup about 1 year ago. This market also was new to me, I had no experience in it and it also had nothing to do with the eCommerce niche or affiliate marketing.
For the first 2 months I barely used the account. I simply added a few pictures here or there and followed a few other people in that same industry. I really didn’t see much movement or actually even “get it” for a little while.
It wasn’t until I really started looking at the platform that it clicked how people are using it and I was able to do some cool stuff.
Here is an example of what I have been doing, by showing you how Taco Bell is doing it.
I do spend a little more time entering longer messages to accompany each picture/video than they do.
But, large companies like Taco Bell have the benefit of brand awareness working in their favor that you and I do not have. I’ll cover more about my methods below.
I began placing a picture on the account every 2-3 days. The pictures I decided to use were simply pictures of products that I sell inside of the eCommerce site. Keep in mind this can be done with affiliate marketing as used in Niche 60 as well and these products do not need to be your own.
Keep in mind for your own pictures you can also use clever memes and sayings. I’ve been doing it in some of my niche markets that I am involved in and it works but it’s not my favorite way. I simply prefer showcasing good products and including a little write up with it.
NOTE: Some people place pictures on several times per day, but I don’t think that it’s 100% necessary. Once per day or once every other day is probably enough. However, there is nothing wrong with putting up 5-10 pictures per day if you can keep up with it.
I noticed each time I placed a picture up people would “heart it” (hearting is basically saying you like it or love it) or commenting on it. Over the course of a few weeks I noticed a small spike in my website traffic coming from Instagram (I’ll show you how to track this in a future post as Google Analytics does not track it very well, yet).
Where I really saw a spike in traffic and even a ton of sales is by doing 3 things while also posting my own images up.
Look, I won’t sugar coat this, it’s going to take a little bit of time to use it. This is especially true if you’re in several niche markets because you’ll need to constantly switch between accounts. Since Instagram only works on your phone (right now) there is no trick to get around this.
But, because everything is so easy to navigate and use you can build up your followers and interactions while you watch TV, listen to a podcast, walk on the treadmill or while you’re at the doctors office waiting to be seen it only makes sense to just do it. Most days I spend less than 15 minutes in total on Instagram but I have some great results here.
So with one little niche market I was able to drive around 55 sales from Instagram with less than 1000 followers and with very little work. Over time I suspect this number will climb exponentially as I increase my followers and interactions. I also think if I would have focused more time and energy on Instagram I would have pushed more sales in that time frame.
It wasn’t all just about getting the short term sales though. There is something much bigger and much more important that Instagram helps you build.
One of the best things you can get is recognition for your brand; brand awareness.
This can be critical because as people learn about you, they may not be ready to buy something from you.
However, if you’re positioned as a great brand in your industry and someone is following you on social media, like Instagram, when it comes time to buy they are going to remember you.
Let’s say you had a website that sells aquaponic garden equipment and you followed the advice I mention above.
As time goes by and you gain followers and interact with those followers, release new pictures and videos on a regular basis and answer any questions when asked, you’re going to build up people that view you as an authority in your niche. This leads to sales, even if it’s in the future.
Go for the long term over the short term and don’t worry so much about immediate sales. If you have a good products and you’re doing these things the sales will come.
One of the early things I foolishly avoided Instagram for was the lack of ability to put a link in a single post. The only place you can put a link is in your profile. This means for people to find your site they need to click your profile and then go visit you.
However, you can mention your profile when you post a picture or video when you leave text. So you could say something like “If this looks great, come see the product in all of it’s glory. Link is in profile.”
I rarely do this, but, it’s good to bring up every now and then when you gain followers.
I usually just include things like this with each post: “We’ve added this new product to our store. We think it looks amazing. Come visit us and see what you think.”
This is a way of promoting yourself without it looking like you’re promoting yourself. You’re simply stating your opinion about a product in your store and asking for opinions. This works on all forms of social media, not just Instagram and it works in virtually any niche market. It also doesn’t matter if you’re running an affiliate site or running an eCommerce store.
It’s free. It’s easy to create images and even videos with your cell phone.
In fact, you won’t need to spend anything to do this. The only thing you’d ever need to spend any amount of money on is having someone creating the images for you. I’ve tried it and personally I like my images more because I understand my niche market more so than a graphic artist does.
Getting started with Instagram is as easy as “just doing it” and then staying with it. Like anything, you’re not going to get an avalanche of traffic and sales from the start. It takes time and effort to grow it.
I HIGHLY suggest looking at what other companies are doing with Instagram to get some great ideas. By looking at what other companies are doing you can then gather ideas that might work for you. This will allow you to determine the best course of action for your company on Instagram.
Here are a couple accounts to check out:
Next, I suggest then looking at what other companies in your niche are doing. Often you’ll find many companies are not using it. It’s shocking and it reminds me of when businesses first ignored Facebook. Now it would seem insane to not have your business on Facebook. I feel like the same is soon to come for Instagram too.
Now, if you do see someone in your niche using it effectively or you notice they have thousands of followers and you are just starting, don’t get discouraged. In fact, you should have the opposite feeling in your stomach. They are there building up an audience for a reason!
You must realize that it’s working and that you need to be there too. From this point you can grow your account and start reaping the benefits.
What are your thoughts? Are you using Instagram yet? Tried it but not having any luck?
Like the headline says, this post is about how I made an extra $280.41 in 54 days in a brand new niche market… but… there’s a twist here — I built back links to only 2 pages on the entire site.
Quick Update: 10/2: The site is now climbing at a much faster pace and has earned $677.44 and the pace at which is makes money is on a huge uptick.
Sites always make money slower in the very beginning but once they become established and ranking well the money comes in at a much faster pace.
Here’s a screen shot:
I am also going to show you how you can do it too.
Before I dig into this, showing you how I did it and how you can too; I want to go into a couple of details.
In the last couple of months I’ve been slowly piecing together a new training course for people and you can find it here at Niche 60.
However, it’s going to be a great learning center for people who are working on building an online income. It will be doubly awesome for all of my current Niche Blitzkrieg members because it will help supplement their current learning and reinforce ideas taught.
Aside from just wanting to make more money I wanted to build a new website to demonstrate how you can do the same thing, using the same techniques I am.
About 5 Weeks ago I was helping one of my family members move some things around and unfortunately I stepped in a hole in the yard and my ankle rolled up on me.
I limped around thinking it would heal up over about a week long period…
My first broken bone!
While it seems like a better thing to break than say, my hands, it really hasn’t been a picnic and has caused me several delays in the project. I have to basically keep it elevated 24/7 right now.
I really believe had this not happened a higher amount of income would have followed in this niche much faster. That said, the cash will come in soon enough.
Anyway, I have at least another week off, in a boot, so after that I’ll probably put some hardcore focus into this niche market because I think it has the potential to make $20,000 per month or more if I really work on the traffic.
The truth is, most niche markets can pull money like that if you’re willing to focus on it and commit to it.
I have 2 different affiliate programs on this site. The first one is pays around 35% and the second one pays around 6%.
While the first affiliate program had 8 less sales it made substantially more money.
Just, something to keep in mind when you’re choosing an affiliate program.
However, any affiliate program would work.
The price of the products promoted on the site are anywhere between $6-$60, nothing higher.
900 clicks on 391 search terms. I do not have 391 posts on this website. In fact, I only currently have 28 posts on the site!
So my posts are ranking for several different keywords.
Up until a week ago I wasn’t even on page 1 for my main keyword phrase. I am not even in the top 6 currently, but, I am working on improving this.
But, I’ll show you in a few moments why it doesn’t even matter or not if I am ranking in the top 10 for my main keywords right now anyway.
First, I spent a few good hours doing keyword research. I used two tools.
You can of course do all of this manually, but, this saved me days of research and made it easier to know how strong the keyword phrase I wanted to rank for was.
Since I know the question will come up; if you need to select one tool over the other, right now I’d select Keyword Canine because of the easy to follow color codes. Keyword Snatcher can wait until later if you need to wait on a tool.
I found my main keyword by brainstorming a niche and then doing keyword research to find a keyword I liked.
Do not neglect keyword research, it’s vital to your success.
Using Keyword Canine I found a keyword that I really liked that had MEDIUM COMPETITION and about 1900 searches per month (this has increased to about 2400 recently).
Here is a shot of how it looked in Keyword Canine.
As you can see in Keyword Canine it tells me how easy the keyword phrase is to rank for by listing it as 45/100. This is in the medium range.
For faster success medium to low keyword competition strength is important!
Again, you can do this manually as I teach in Niche Blitzkrieg, but, using Keyword Canine will save you several hours of work.
I am not building the site with anything special. For a domain I bought a new partial match domain. Partial match means it contains my keyword phrase but also additional keywords.
i.e. if your keywords were dog bath technique and your domain was dog bath technique tutorials.
I of course used WordPress as using the techniques taught inside of Niche 60.com.
While I could have used a free theme I went with a really nice looking paid theme from Studio Press.
Any of their themes would work and give the site an nice professional feel.
Of course, as I mentioned you could use a free theme if you want to save some money. Just use a nice looking theme that screams professionalism.
I am building the site around the main keyword phrase. That means all additional post will be built based on the same topic.
So when you do additional keyword research you want to use your main keywords as a base to start from.
Remember earlier when I mentioned that it wasn’t until a week ago that I started ranking in the top 10 for my main keyword phrase?
Well, you’ll remember that I mentioned that it didn’t matter as well.
The reason is because I found a series of keywords that most people in the niche were neglecting — because they simply didn’t know about them!
Using Keyword Snatcher I typed in my keyword phrase and it gave me a list of keywords that were in my niche that were getting searches but no other tool (including Google’s Keyword Planner) was showing me existed.
Again, read my review of Keyword Snatcher here, as this will show you how it works and how to use it for keyword research.
Anyway, using this tool I compiled about 20 additional keywords that I wanted to rank for. Many of these I ranked for without doing a single shred of link building.
I will likely do another round of keyword research soon using Keyword Snatcher and probably pick another 20-30 keywords to rank for.
So use the tool and do the same for yourself.
The next part I simply needed to write the content or order the content.
I wrote about 40% of the content and the other 60% I ordered. It saved me a ton of time. I ordered it through Iwriter. I spent around $50 on the content.
To save money you can always write the content yourself. Most of my posts are 500-1500 words. The long detailed ones that are 1000 words plus, I wrote, including the homepage.
Optionally, you can order 300 word articles at Iwriter and then add more content to them yourself.
I tried to put out around 1 post every 1-2 days. I was really relaxed with this. You can, of course, move faster or slower than this. What I suggest to NOT do is to put all 20+ posts on your site in 1 day.
Spreading it out will allow you to come up with several days of fresh content.
Also, not every post on the site is promoting something. About 20% of my posts are informative only. These types of posts are simply designed to pull traffic and give my site an authority feel.
As far as promoting products I leave this to my posts themselves and I only have one add in my sidebar widget. I don’t want to scare people off with ads everywhere.
By adding this content over a 40-50 day period I slowly started ranking for the keywords I chose. Within about 10 days of adding content I actually score my first sale. It grew from there.
As I mentioned earlier, I haven’t done much link building on this site. I built a few links from a press release site, a few articles and blog commenting on about 10 sites early on. This was it until about a month into the project.
I used my 45 day plan to rank in the search engines to get ranked. I have a walk-through there.
However, since I was limited on time I didn’t even do any 2nd tier link building.
Instead I simply ordered the Link Building Package for new sites from Rank Crew.
I didn’t do any guest posting or search for link partners or anything like that. Though I agree with those tactics I simply didn’t have the time I wanted.
When you are time strapped it’s best to pay someone a cheap price to have this done for you. Some link building is better than absolutely no link building at all.
Over time I will add more links and get this site ranking #1 for the main keywords.
From the little bit of link building I had done, I am now ranking in the top 10. Again, not top 5 yet, but I plan to get it there soon.
Eventually, I’ll do more link building for additional posts that I want to boost higher in search.
I didn’t submit a sitemap to Google until about 3 days ago and I didn’t add my site to Bing until a few days ago as well.
These are things I typically like to do early on. I didn’t get a chance to do this and I believe it will increase my traffic and sales even more in the near future.
In fact, checking Bing I am getting very few clicks from Bing so far. This will explode soon by simply submitting my sitemap to Bing and joining their webmasters tools. I show you how to use Bing here.
I am going to keep putting out content each month. I am not sure how much for this niche. It might be 1-2 posts or it might be 10 or more. I haven’t fully decided yet.
As I continue growing in rank, adding new content and working on optimizing the site I fully expect to get this site up to at least $1500 per month. However, I am not limiting it’s growth to that as I mentioned before I believe there is massive potential here.
In fact, I am now on pace for about $1200 in the next 30 days from this site. If I can maintain my search engine rank for my current keywords, this shouldn’t be a problem.
I just wanted to show you guys/gals that even with limited time you can do this stuff!
You just have to do it and stick it out.
It doesn’t happen over night.
Practice will make you better and the repetition will make you great. Master keyword research and it gets even easier.
I am not sure how much time I’ll be putting into this site coming up.
Chances are it’ll be limited due to my injury and the fact that my family is moving in about a month. Our builder is almost done with the construction of our home so I’ve been busy all around!
I also plan on finding a better 2nd affiliate program. I have one in mind right now that pays 15% instead of 6% and I’ll likely work on that soon. This would more than double the sales from the 2nd affiliate program on the site.
I will say, if you’re interested in doing this, then do it! Go after a niche. Strive for something that you want to achieve and go get it done.
Anyone can do this stuff. It just takes dedication and time.
There are millions of niche markets and there is a ton of money out there.
Questions? Thoughts? Have some good results to share too?
If you like this content I’d appreciate it if you’d share it with a friend on Facebook or Google+ as well. It means a lot to me and would make my day.
UPDATED: At the end of the article I share some cool results.
I ended up getting 432 terms one one site ranked in under a month! Impressive – read on.
Today I am getting around to posting up my Rank Crew review.
I’ve been a bit wounded lately with a bum ankle that’s healing up. Anyway, let’s get to the point of why you are here.
On 9/3/13 Jon Leger who is the creator of many other fantastic services and products that I’ve reviewed has created a brand new link building service, again, called Rank Crew.
Rank Crew is a team of link builders who have been building links for quite some time.
In fact, the website itself states that they have 15 years of experience. Awesome.
So, for link building what is Rank Crew doing?
They are using a variation of the technique I mention at my ranking in 45 days write-up found here, minus the second tier building.
I can tell you though, it works because I’ve been using this method for quite a long time now.
Plus, today I ordered my first package “New Site” building package and I’ll have the results posted as my ranks start improving.
The nice thing about all the links that they build is that they are all MANUAL!
Why is this important?
Because they are natural and look natural.
Unlike a lot of the junk automated tools out there that pound your site with crappy links that can get you penalized – this does not.
So What Packages Does Rank Crew Offer?
Package 1: New Site Package
This package currently lists at $45 which is extremely cheap for this many links. Again since it’s done naturally no red flags are raised. This package is designed to submit the homepage of a brand new site as kind of a “kick starter package.”
I really like this one because it gives you that initial link boost that you need to get your website ranked. Of course, this can be used on established sites too, but, it’s perfect for what we do with Niche Blitzkrieg.
Set up your free account here to see more details.
Package 2: Established Sites Package
This package first covers the home page area:
10 additional pages/posts on your site get the following:
This is a great package for sites that have been around for at least a few months and have some links already going into them. This package builds far more links than the “New Site” package shown above.
I like it. Again, watch a demo video of this service here.
Package 3: Authority Site Package
I’ll start off by saying that most of you reading this will not need this package. It’s expensive and probably a little over-the-top and definitely too much for brand new sites.
Again, the links are manually built in this package, just like the others.
Links will be built to both the homepage and up to 50 internal pages.
Here is what you get in this package:
The homepage itself gets:
The internal pages get:
As you can see it’s a pretty big link building package.
Of all the 3 packages above I recommend using the “new site” package to get started.
For my Rank Crew review I personally added $100 to my account so I could get the initial $30 bonus cash added to my account that they are doing during the opening week.
I purchased the “New Site” package for one of my websites and over the next 1-2 months I’ll be monitoring my rank progress.
It was easy to create a free account (do that here) it was also easy to order.
The process to input my information like website info and everything else was pretty easy too.
This is done in a simple 5 step process which was pretty easy to follow.
The only thing I wish the interior had was something that offered an explanation for certain things.
I.e. If you decide to have them submit one of your articles rather than theirs do they spin it for you or do you have to have a spintax version of your article to give them? It doesn’t really say on the inside (unless I missed it). This is something that is easily fixed and likely to be implemented in the future one they get several questions about it.
It’s not a big issue and I am probably being nit-picky.
One other thing that would be nice is is could order a tier 2 service automatically so you could add links to these links and strengthen the links that they are creating for you. It’s not a big deal but it’s a feature that would help us a lot, save us a lot more time and it would also probably make them far more money.
Ala Carte Stuff
One thing I really like with rank crew is the ability to order ala carte services as well.
These include the following submissions services:
This is great if you want to build links to your tier 1 links (I teach this here) or if you just want to buy a little bit of link building at a time.
Final Thoughts On Rank Crew
I like the service. It’s cheap, does what I need and saves me a bunch of time. I’ve been using other services for this that are more expensive and do not provide as much.
In the near future I’ll be able to look at the quality of submissions in more detail. However, with Jon’s track record I have no doubt of the quality of this service.
I’ll likely be stocking my account with quite a bit more money while they have the bonus dollar deal going on.
Anyway, so far so good and I highly recommend using Rank Crew. Try them out here by creating your free account and seeing what you think. But, I can tell you first hand that it will save you a ton of time that you can use creating more profit streams for yourself.
After placing my order with Rank Crew 23 days ago I have taken a brand new site that was about a month old from not ranking in search to ranking for 435+ keywords — many in the top 10!
The site has made over $300 now and I actually wrote a post a couple of days ago here showing exactly how I created the content, set the site up and got it ranked so quickly.
I ordered the New Site Package. I also recently purchase a couple of smaller services in the last week from Rank Crew that just finished up which should help spur some more results soon.
Here is a screen shot of the keyword results.
Many of the keywords that are shown on here are actually ranking even better than what is shown on here. This is just a snapshot from Google Webmasters Tools.
Questions? Comments? Tried Rank Crew yet? What are your results? Thoughts? Share!
First, before I begin, this is my first blog post on here in 2 months. I apologize for that. I've been busy getting Niche Optimizer (in fact, this is a sample of the training we are putting in there) out and some various other goodies for you guys! I still think you're going to enjoy this one.
In this tutorial I am going to show you how to rank your site in Google in an extremely ethical way. You won’t need any expensive tools, but, it will take some work on your part.
The reason it will take work is because without spending money and outsourcing this, you’ll need to build a few social properties yourself. Of course, throughout I’ll show you some time saving tips and tools I recommend but as always, they are optional.
Since the old 2012 Google Updates I’ve had people ask if link building still matters. My answer: “Heck yes! It always will.”
There are quite a few reasons why it’s going to be a long time before Google and Bing stop looking at the importance of backlinks. I’ll get into all of the reasons at a different time, but, the day that links do not matter the Internet will probably be an entirely different beast.
One final thought before you start this process. This may seem like a tedious process but the results I have had are phenomenal. I constantly get my content to the top of Google and Bing with this method.
I created 3 sites and promoted 3 sites with this method over the last 6 months as tester sites. All 3 ranked in the top 10 of Google and Bing In less than 45 days. Some bounced back out of the top 10 for a few days but all came back quickly.
This technique works and works well and it's something that I do not see going away.
All of the sites I tested this on are review style sites created with the ideas I use in The Review Formula.
All of the sites are making me money each month except one. The reason this particular site is not making money is because all of the items on it are $5000.00 and up and it's less than 35 days old currently. I only need to sell a couple of those products per year to feel good about it.
Let me quickly tell you about something that didn't work. On one site I built, I paid a company quite a bit of money to do some sortof linking building for me. However, it didn' work, it failed. They built the links way too quickly and didn't take the time to do exactly what I am showing you below. Sometimes paying for it just doesn't cut it. However, the other sites that all ranked in the top of the search were all done manually by me. That is darn good news for you.
This Is Nothing New But The Way You Approach It Is:
What I am going to show you today is how to use tiered linking and social linking to boost your ranks. In fact, a ton of people have written about this in the past and even more recently. However, I have my own spin on what I am doing and what is working for me.
It doesn’t involve anything shady but again, for some it may be time consuming. That being said, the payoff is worth the time! After all you want to rank in the search engines don’t you?
Find an exact match domain to build your website around (EMD). EMDs still rank well. If you can’t find a good EMD it will take slightly longer to rank in some cases. If you’re branding yourself away from an EMD that’s fine too.
Now, it’s important to note that you’ll want a variety on your anchor text for anywhere you leave your links. i.e. if the keywords you want to rank for are cat box filters you’ll want to use that about 20-40% of the time and pick some other random keywords that are somewhat related the other 60% of the time. If the search engines see that you have the same anchor text over and over and no variance they will see that that does not look natural.
Find a primary keyword phrase that has less than 4,000 search per month. Granted, it's possible to find great keyword phrases that have more than 4,000 but the odds go up the lower you go down. I typically aim for 800-4,000.
If you are having absolutely no luck coming up with keywords on your own you could consider being a member at NBK-Underground as well. I do the keyword research for you, weekly, and specifically the kind of keywords I am speaking of in this post.
Using a tool like Keyword Canine or Market Samurai can help you choose a niche that is less competitive. Keyword Canine even tells you how hard or easy the keyword will be to rank or by greenlighting great keywords and removing all o the guess work.
Step 1: Build Your Site
This one is pretty obvious, but you’ll need to have a website built before even worrying about link building. I also suggest letting your website sit for a few weeks before even adding links. In the early days (30-35 days) work on getting good content up. By the way in case you are struggling with good content, read this.
Make sure your webpages, including the home page are optimized correctly.
Step 2: Create A Spreadsheet
Open up a spreadsheet using Excel or (free-Skydrive) and make a simple file that has 3 columns.
Column 1: URL
Column 2: Date Created
Column 3: Backlink Added Y/N
Each time you create one of the properties I’ll teach you about below you’ll add the URL on the site to the URL column and the date created on the Date column.
The backlink added area I’ll explain more about momentarily.
Creating this spreadsheet will keep you organized evey single step of the way.
Step 3: Create 5-6 Web 2.0 Sites
Next, you’ll want to create 5-6 web 2.0 properties. Don’t worry about adding backlinks on these pointing to your site right now. The big key is to create these and then create the content for these.
The topics do not need to be the exact same topic as your main niche but, they should be related. I.e. if you had a website about TVs you could easily create web 2.0 sites about office furniture or running a business that eventually link back. However, you wouldn’t want a web 2.0 site about cats linking back to your site about TVs.
So what are web 2.0 sites? Simple. They are sites like Squidoo, Tumblr, Blogger Blog, Live Journal, Wikispaces and Xanga just to name a few. Here is a great list of these types of sites.
For now select 5-6 to build a profile at. Then create 1 web 2.0 site on each one. Over the period of a week add 4-5 posts to each of these properties. Again, don’t worry about adding backlinks to your main site yet. In fact, do not even advertise anything on these sites, just get the content built.
By the way, hate writing content? Here are two easy ways to get content created for you.
#1: Article Builder: This tool will easily allow you to generate content with a few button clicks. You simply select the niche, select the word count and a couple other options and this tool spits out up to 85% unique content for you. You can also add as much too each article as you’d like to make it even more unique. However, do not use this content on Squidoo or Ezine Articles, it won’t pass. Oh, by the way, if you order through me you get a $100 discount! Grab Article Builder here and save $100!
#2: Iwriter: This place allows you to add a keyword to the database and have a member write it for you. I typically get content back within 2 hours of submission! You can create a free account and look around before paying for articles. I highly recommend this place.
Now over the next 10-20 days slowly add your backlink to your main site onto these sites. i.e. one week add your backlink to one of your properties and the next week add it to another web 2.0 property and so on.
After you add the backlink to it mark on your spreadsheet that the backlink has been added. This will prevent you from getting lost with what you’re doing.
Step 4: Create 5-6 Doc Sharing Accounts
First, what are doc sharing sites? Doc sharing sites are online places that allow you to share documents like PDFs, Power Point slide shows and Word documents. Better yet, they allow you the ability to add a link to these documents to link back to your website. Here’s the thing though most people won’t tell you about doc sharing sites. Most of the links you get from these are NO-Follow. However, there is a bigger key here, traffic.
Doc sharing sites, especially Slideshare rank extremely well in Google for long-tailed keyword phrases. So you can simply do some keyword research and find a few good long tailed keyword phrases to create titles with.
Then you create a document on your computer. The document could just be a series of slides or an article in a PDF or Word doc. Again, include the backlink to your site here.
The nice thing about doc sharing sites is you can use the same article on several different doc sharing sites. The most important part of the document, just like any webpage is the title. Use your long tailed keyword as your title of the document. Here and example of one of mine: How To Be An Expert Online.
Here is a nice list of Doc sharing sites. Pick 4-6 to create an account at and let’s move on.
Step 5: Write 5-6 Articles
Next, you’ll want to create 5-6 articles that link back to your website. Then you’ll want to put 1 unique article in a unique directory. I.e. don’t use the same article in every article site.
Nothing more to say here, you know the article writing drill.
Here is a good list of article directories you can use.
Again, you can use Article Builder or Iwriter to create this content as well. However, one note to add here. Do not use Article Builder content on Ezine Articles, they will reject it. Your article has to be 100% unique to get accepted over there.
Step 6: 20 Blog Comments
Use a free tool like Drop My Link to find good sites to leave a comment on. Don’t worry if the links are do or no-follow, just find a few to add a comment too. Please make sure you add relevant comments that contribute to the topic at hand. Do not SPAM them.
So if you just want to use your first name or variation of your name on every blog comment you leave, that’s fine. Make sure the URL links back to your website.
Step 7: Press Releases
Write 1-3 press releases (for now). Press releases are still great for links and traffic. Create 1-3 and submit all of them to as many unique press release sites.
Here is a good list of press release sites.
Step 8: 1 Guest Post
Get a guest post spot somewhere. Can’t find a place to post a guest post? Go to Google and type “keywords” guest blog post and you’ll find places that accept them.
Make sure they will let you include a link to your website in the guest post. Treat this content like it’s your own and make it great and make it unique. Do no use spun content or a ghost writer for this.
Intermission: Everything we just built above in steps 3-8 is called a Tier 1 link. These links point directly to your money site or main site where you’ll make money at.
Step 9: Build links to your step 3-5 steps properties
Now the hardest part is over with. Trust me, I know what you’re thinking and it’s OK to think that this is a lot of work. But, the reward is raking better in search and most people will not go through all of these things to rank well, but you will.
The final step is to get some back links to your new tier 1 sites. Doing this will help index your backlinks and stimulate some link juice for your money site over time. But mainly we want to index the material.
These links can be simple links like blog comments (get a fiverr gig to do this for you), 1 way links, social bookmarks or by using a tool like Backlink Indexer to do it. It doesn’t take a lot of links, but you’ll need a few just to make sure. Again, pay someone else to do this for you as it’ll save you a ton on time. Fiverr is a great place to find people for $5 to do all of this for you.
This entire process should be spread out over a 30-35 day period and you should be pleasantly surprised by the results.
Just use your spreadsheet to check off the URLs that you have built backlinks to. Again, this will help keep you organized.
Here Is What You Should Have When Done:
This basically creates a linking tier that comes back to you that will help your site rank in Google.
The middle is your main site, the second ring is your tier 1 web 2.0 sites pointing back at our main site and tier 3 is all the other links pointing to your tier 1 sites.
Now, this technique does not substitute good content. I cannot stress that enough. You must still create great content at your main site (money site) that people want to read. If you have junk on your main site then no one is going to buy from you anyway.
What should you do if this does not get you to page 1?
Add more properties into your tier to grow your rankings. This means get more links to your website! You can start the process over and even build an entirely new tier set of links coming back to you if needed.
Keep in mind you can use different properties than I used in this example and the most important aspect is to have a variety. It's always better to have more links from different websites than it is a bunch of links from the same website. I know I mentioned this already and I sound like a broken record but let that sink in!
Make sure that your main site has good content on it, sound familiar? The last thing you want to do is lose sales due to poor content. If you're reviewing an appliance cover all the questions people have on that product.
Finally, if you need help, ask!
Enjoy your rankings.
Have you tried this technique before? Used a different variation? Have something that is working for you? Have questions? Share below.
What do you do when you’re not a writer and you want to create a good blog post?
Panic, give up, not try?
Absolutely not, you simply need to put some thought into it.
First of all we can all write we just need to make the most of what we’ve got to work with. Not all of us have college degrees, majors in journalism or even have a clue on how to write a book, let alone a blog post.
If you need some proof you can simply contact my old high school composition teacher and he’ll tell you just how -NOT- awesome I was in high school at writing. Heck, I don’t even consider myself good/great at it now.
But, that doesn’t stop the material from being great stuff to ingest for my readers and students.
So if you’re questioning yourself; fear not, I have a simply solution for writing a great blog post and you won’t need any of the stuff mentioned above except for your brain and the ability to type.
As you know this topic has been on my mind alot recently as I discussed writing good content here, mentioned writing good content to show you are an expert here and now I’m putting together this nearly 1900 word blog post on it now. Do you think I am trying to give you a message? Your audience will love it and the search engines will too.
Let’s get started.
You’ll want to research your topic and know what you’re writing about when you get started. Make sure to only use trusted sources when researching your material for the best results. Places like Wikipedia and Wiki How are generally good, but do not rule out checking into your local library (Huh!? Those still exist eh?)
If it’s already a subject you know a great deal about; you may not need to do any additional research. Just make sure the information you decide to share is up-to-date.
Check to see what your peers in the industry are doing as well. If someone has already written about your subject check to see what pieces of information they left out or could be improved upon. Do not copy their ideas or write something so similar that it’s pointless, but, always think; improvement.
Do you remember way back in school when teachers would make us write those insanely boring outlines before writing our research papers? It turns out doing that is actually helpful (who knew) when writing a good blog post too!
If you have notes or just have things stored up in your brain; create an outline with the information before writing. Use Microsoft Word, Notepad, Open Office (free), Sky Drive (free) or Google Drive (free) to create it with.
Here’s a partial example of minefor this post you’re reading:
Notice I simply bold the section headers and in this case I use them as steps.
You do not have to use them as steps though. You could just use them as new paragraphs or simply new sentences instead.
Save all your links in your outline as well. This way you can simply insert them in your post with ease.
Trust me doing it this way will save you time when you’re constructing your blog post. This will help you also hold your train of thought while you turn your outline into the real blog post.
I love images. It turns out most readers love images too. We love image charts, example pictures and even sometimes just stock shots to help break up the post into more digestible pieces.
Images also create shareable content for media. This means you can share your images all over Pinterest, Facebook, Google+, Twitter or any other social media platform. That means extra traffic from your followers/fans/friends with little to no added effort.
I prefer to collect my images while I am working on the outline. This is because I typically have an image idea to match the writing while I am working on the outline. If you are using Google Drive or Sky Drive just save the images there for when you’re done with the post or simply save them to a folder on your hard drive.
Use Snag It, Windows Snipping Tool or something like Pixlr to illustrate your images if needed. I prefer Snag It since I own it, but if you don’t want to spend the money on it, Pixlr will do. If you need stock photos Fotolia or use my post called Free Stock Photos That Do not Look Like Stock Photos. It lives up to it’s name trust me!
Now you’re going to take your outline and images and write a good blog post at your blog.
First, use your bolded bullet points as section headers, new paragraphs or page break points. These should be your main topics. The additional bullets should be new sentences under your bolded bullet points.
You’ll notice above that one of my bolded bullet points is “Create Your Blog Post From The Outline.” I took that directly from my outline, bolded it and all the additional sentences are structured from the supporting bullets.
Write your post in one of the places I mentioned in step 2 before you copy and paste it into your blog. This will give you a closer eye on your spelling and grammar checks (if you’re anything like me you’ll need them).
Make sure to space your paragraphs out. I use a rule that keeps me to mostly 3 sentences per paragraph. Yes, I know it’s not proper but, it makes the text easier to read for the reader. Look, you’re not writing a medical journal here, grammar and spelling are important but spacing and perfect paragraph structure is not as-much-so.
If you have too many sentences in your paragraphs it makes it harder for your readers to read (especially on mobile devices). Having giant chunks of text will cause people to lose their place or simply quit reading.
I hate bringing this up because, again, my grammar and spelling are not the best and this leaves me open for some awesome comments below. However, even if you’re unlike me and need no help on your grammar and spelling, it’s good to limit mistakes as much as possible. Use the spell check button for prevention purposes.
Use a free program like Grammarly to check your grammar. You can also upgrade to paid to add a bunch of features but the tool is helpful enough with the free version.
Want to make sure your post becomes good or even great? Re-read it first before hitting that publish button. Make sure it sounds good and isn’t tough to read. I went back through some of my old work and cringed because it was so hard to read.
Make sure you also reference your own work in your posts. If you have additional posts that you have written that will help your audience or supplement their learning, link to it in your posts. Not only will this help keep people on your site longer, it will show you’re an expert in your topic.
If you want to share something else with someone that will help them or entertain them and you don’t have anything written on that subject yourself, don’t be afraid to link to it. I used to believe this was a good way to get people to leave your site but over the last couple of years I realized that sharing is much better and you’ll make your audience happier at the same time.
Create your blog post last. While you can simply use the keyword phrase you want to rank for as the title I personally like turning it into more of a headline that people want to read.
Let me give you an example. Instead of just titling this post “How To Write A Good Blog Post” I decided to turn it into “How To Write A Good Blog Post With These 5 Simple Tips.”
I did this for a couple of reasons.
The first reason is that it just made more sense. I looked and saw I had 5 easy to follow tips or steps. This seems more exact and targeted as if to say; “Hey, I’m going to teach you this easily and in a short period of time!”
If you have your post finished but you’re struggling to give it a cool headline visit the fine marketers over at The Fool. They are in the stock market business but they are masters at creating eye catching headlines. Just take a peek at a few of theirs and your head will be swimming with ideas afterwards.
I also think the team over at Gawker does a great job with headlines.
Also you’re not taking away from your keywords in your title by adding to it (see my tips for easy keyword research here).
Second, it stands out over all the other sites out there who mention the same topic. Anyway can use the same exact keyword phrase as you in the title but chances are slim, possible, but slim that they’ll use he exact same additions you add to your title.
Video, just like images are a great way to break up a post and add a different shareable media element for your audience. This will likely help hold your audience’s attention longer which in turn could get them to see your ads more.
All you need to do is shoot a video with your video recorder and put it on YouTube. From YouTube you can easily embed your video on your website. This will not only save you on bandwidth (cost=$0) but will also get you traffic from the Video sites themselves.
Hate being on video? Do simple screen recording using Power Point and record the screen with Camtasia or Jing (free – in 5 minute clips) instead. Then upload them to YouTube and embed as described previously.
Video can also be shared just like images all over the place, including every social bookmarking site and even Pinterest (yep, not just images there).
In conclusion start making your posts good and not just good, great. By simply changing what you do a little bit each time you’ll grow, your posts will get better and your audience will connect with you more.
I challenge you to try the above outline method today and see how you feel when you’re done. At first you might think it’s going to take more time, but, when you work from your outline it goes much faster than you think.
Final Recap Of The Above Method
I’ll leave you with this. Would you rather put up a 300 word article that gets you 1 sale per month or a 1000 or more word beautifully crafted unique post that you won’t find anywhere else; that also brings you a lifetime of sales?
As I grow in this business it’s clear to me and the choice isn’t even close.
What methods are you using for your post crafting? Doing something you like better? Questions? Comments? Like the idea? Tell me.
Here is the video format where I talk about the topics in this post:
However, I am going to show you a quick tutorial for how to add a Power Point slide presentation to your website. I am also going to show you how to do this for free, even if you do not currently have Power Point or even a PC.
Before I get into this; what are the benefits of having a small presentation on your site?
#1. Content Variation
It breaks up the monotony of the atypical article content most of us use. Just like how images, videos, and info-graphics add a new element to your website, so will presentations.
Having a variety of content on you website will get your audience to engage more and stay on your website longer and become a returning visitor. This leads to more opportunity to see your ads and buy something from you.
#2. Say More With Less
Power Point can make it easy for us to bullet benefits of certain product promotions. I.e. if you’re running a review site you could create small presentations on the good and bad of each product. Not only will it stand out for your visitor, it looks nice and provides an easy way to draw attention to the sale.
These do not have to be massive write-ups just a slide of bullets with brief explanations.
If you hate writing it can sometimes be a huge time saver. I’m not advocating that this should be your only content, but, more of a supplement.
O.K. let’s get started.
First, you need Power Point. But, if you don’t have Windows or you’re running a Mac you’re not out of luck. Microsoft’s Skydrive will let you do this for free. I’ve been doing some cool stuff with Skydrive recently and it earns two thumbs up from me.
Next, create a Power Point slide presentation. Below you can see a demo of one a mine:
As you’ll notice Power Point doesn’t need a ton of slides to be educational and you can add images to help illustrate your points even easier. Often times I spend a couple dollars on images at Fotolia.com when I need something.
After you create your Power Point slide just save it to your computer in a location that you will not lose it at.
There is a cool site called Slide Share that will allow you to share your new presentation anywhere that will allow it, including your website. Sign up for free here. Be sure to go through the few steps they require for setting up an account.
Next, upload your Power Point presentation. Below I show you how to do this step by step.
(NOTE: Click To Enlarge Any Images)
A. Click upload
A. Select upload, again.
A. Find your Power Point slide and select open
A. Fill out all the info. Make the title descriptive and use long tailed keywords. Slide Share slides show up in the search engines like crazy.
B. Click save changes.
A. Right click and copy your embed code.
A. Log into your dashboard, create a new post or use an existing one. Then select the HTML tab on writing area of your post. Next, paste the code where you want the presentation to prepare.
Done! Now you can save your post and check to see how it looks.
With Power Point you can insert links, including affiliate links.
When you upload your presentation to Slide Share it will find these links and they are also clickable.
You will get traffic from Slide Share itself!
Earlier I mentioned optimizing your presentation just like you would a blog post because it can be found in the search engines. Well, from links in your presentation you can guide people your way. See my demo above.
Video can be added to your presentation as well right inside Slide Share’s dashboard. I’ll let you experiment with this feature yourself, but, it’s a good place to get view on your Youtube videos as well.
These presentations can be easily shared on Google+, Facebook, Twitter and Pinterest as well.
Thoughts? Using this tactic? Planning to use it? Hate it? Love it? Have questions? Let’s chat below.
*Power Point logo is property of Microsoft.
The reason you need to be on Bing now is two-fold.
Bing does not find all of your indexed pages as easily as Google Docs from my experience. The largest reason is because most of us are not submitted everything to Bing the way we do with Google.
I've noticed that when Google finds most of my pages, Bing does not. It takes Bing a little longer and I’ve noticed some pages; not at all. Again, this may simply be because we are so used to doing everything that is Google friendly and for Google that we forget about Bing. Of course, if you're joining Google Webmaster Tools but not Bing's; Google will obviously find you much faster.
Facebook Graph Search. If you haven't heard of Facebook's Graph Search yet check out this article here. Soon Facebook will be rolling out there new Graph Search and they are going to be hosting many results posted by Bing.
Check out this screen shot provided to me by Justin Lewis: (Click to enlarge)
Over the last couple of years Bing has been cutting into Google's search dominance more. In fact here are the stats from early 2013: Bing is at 16.3% market share (all time high).
Some of this is in-part because of their Bing It On campaign, which has seen a decent amount of success, but let's not forget the enhancements they made to make their search engine worthwhile to it's users.
Once Facebook Graph Search is up and fully running, it's almost obvious that Bing’s search engine share will easily expand.
I'm not saying that Google will suddenly cease to be the powerhouse in the search engine market, because I feel like Google will be dominant for many more years. However, as Bing increases their search reach you need to make sure you’re part of that as they grow. Would you really turn your nose up at more free traffic?
Now is the time to make your sites “Bing ready” as much as we make them “Google ready.”
Below I will show you exactly how to get all of your pages indexed by Bing easily.
Step 1: Join Bing Webmaster Tools here:
Important Note: If you do not yet have a Bing account they’ll make you sign up for one. (click to enlarge)
Step 2: Submit your website to Bing: (click to enlarge)
Enter your website URL into the box and click "ADD."
Step 3: Submit your sitemap to Bing: (click to enlarge)
A. Add your site URL again.
B. Add you sitemap URL (http://yourwebsite.com/sitemap.xml – if you're using a sitemap plugin)
C. Select your highest traffic times (optional).
D. Clcik "ADD."
Step 4: Get Verified (click to enlarge)
A. Download the small file to your computer and then upload it to your hosting account.
That's it! You've now added your site to Bing's Webmaster Tools and submitted your sitemap. Now, Bing will start indexing your site. You should quickly notice an increase in your traffic as Bing begins displaying your content to the search engine. Of course, it will take a few days to index your entire site, especially if you have hundreds of pages.
I also suggest you learn to search around inside of Bing’s Web Toolbox a bit too. They have many unique things that Google’s Webmasters Tools doesn’t offer.
You can use also Bing’s statistics to find a lot about your site much like you can with Google. In fact, you can track your keyword rankings, click-throughs and many other stats with Bing.
They even have a nice color coordinated graph to make life easier for you. (click to enlarge)
It doesn't matter how many websites you have or how old/young they are; it's time to pay more attention to Bing.
Check out SEOMOZ's walkthrough on Bing here if you want to learn some of Bing's power (After you go and get your ste added to Bing's Webmaste Tools, of course!).
Thoughts? Opinions? What do you think of Bing?
*The Bing Logo is a trademarked logo with the Microsoft Corporation.
A few days ago I put on a webinar with Justin Lewis where he demonstrated how he builds simple websites but drives mass traffic to them from Facebook rather than search engines.
You can watch the replay here:
We had some funny things happen leading up to the webinar.
First we had a small audio glitch and then Justin's Internet died on him right before we went live. So I presented without him briefly and he headed off to a friends house where he was able to broadcast from without much issue. No one seemed to mind the setback as Justin put on a fantastic demonstration of how he is making money with Facebook.
Justin's largest Facebook page (so far) has over 171,000 fans.
The nice thing is once you get about 5,000 fans the pages just grow on their own without very much work on the part of the page owner (you). As the pages grow and you share info with these pages you'll build traffic to your websites.
If you're not using Facebook, you are missing out on sales!
This post isn't long today I just wanted to share with my blog readers where they can go watch the replay, ask questions and get started themselves.
Here, again, is the link… http://www.nicheoptimizer.com/special/
Justin also shares with you a very cool, easy way to do some keyword research without any special tools that you're probably not using, yet!
So today what I am going to layout is a plan for you to achieve a website that will bring you in at least $1,000 or more per month.
Note: This can be combined with my teachings inside of Niche 60 or www.unleashingyoursuccess.com. In fact, if you have yet to start you’ll need 1 of those courses to get a better understanding of making money online before the below will make any sense to you.
Now that I have your attention let’s get right into today’s lesson to help you achieve some powerful results.
The first thing you need to think about is what niche market you want to tackle. But, I want you to think larger rather than smaller. I know I teach people to aim lower while they are learning but the larger cash comes from larger niche markets (generally). It’s true I have taken some insanely small niche markets and made thousands per month from them but the absolute truth is the larger markets have more people in them, which for you means a larger audience.
Pick a niche market that has 10,000 or more exact searches per month. Even if you never rank in the search engines for your main keywords, that’s O.K. because you’ll be able to rank individual pages within your site for long tailed keywords.
Don’t over plan, but plan. While doing your keyword research, gather a list of keywords that you can create posts about. Long tailed keywords work great for this.
One of the easiest ways to do this is to use Market Samurai (I have a nice tutorial here & a great presentation by the co-founder of MS here). The reason is because Market Samurai allows you to export entire lists of long tailed keywords to your computer and helps you research everything you need to know about each keyword. It doesn’t get much easier and it’ll save you countless hours.
If you plan it right you should easily have a few months of starting keywords to which you can build content around. Only plan the first couple of months of posts out, this way if anything changes in your niche you don’t have to re-assess the entire niche.
Before you start writing content, investigate other websites in your niche. Figure out the following:
What are other people writing about in your market?
Take notes and write about similar topics or improve upon their topics.
Are they missing details that you can take advantage of? If yes, write down the keywords and just write about the same topic but include the details they left out. In essence, write better.
Is their writing boring? If their writing is boring, simply looks cookie-cutter like or even outsourced you’ll have the upper-hand here.
Are they really trying to help someone or make a quick buck? It’s often apparent if they are simply trying to please the search engine and make a buck. Usually these type of posts are short, void of any emotion at all (which sucks!) and they don’t really explain anything, help the audience or even entertain them.
If someone is doing this then all you need to do is, again, write better by including some spice and emotion into your writing and include things that will actually HELP your audience.
If you need help spicing up your content or becoming a better writer check out my post on spicing up your content here.
If you have limited time, schedule your posts. If you have a long day to get things done but usually have a series of shorter work days thereafter where you’re busy with life in general or another job this will be really helpful for you.
On the longer days that you have get as much writing done as possible. Then, instead of posting your content immediately, schedule them to go out on specified dates and times inside your dashboard. This will also allow you more free time to promote your writing to your audience or do link building to it as well.
I’ll be honest I rarely write anything to please the search engines anymore. I still do keyword research but I always make sure that the writing is geared for the audience much more than the search engines. Yes, you need to be both but this will happen naturally if you’re focusing on what your audience actually wants rather than trying to manipulate the search engines.
This also inspires people to share your stuff on Facebook or email it to their friends. If your work is really effective your audience will love it and share it. This in itself will make your work easier!
Think: Facebook, Twitter and Email, Youtube. These places bring traffic and sales to you website and if you’re not using them you’re missing out on more income. Facebook is easy to build an audience if you have a couple of bucks to spend.
Every new post you create, promote it out to your Facebook and Twitter audiences and watch your traffic and sales grow.
I have entire niche markets I am building in right now where I am not even attempting to rank anything via search. The entire audience is from social media only and its working beautifully.
Each media outlet that you build up an audience at is just another outlet for people to come to your website and buy and more importantly, interact. Allowing interactivity with you can sometimes be the difference between 10 sales and 100 sales. People like to know there is a real person behind the computer and trust me it makes a huge difference.
I often hear people complain that it’s either too hard or too time consuming to get into social media. Trust me, it’s not. Dedicate about 20 minutes per day to answer questions on social media and promote your content to them and watch what happens.
As far as Youtube goes, just get stuff out there. Whether you’re teaching, sharing or entertaining, do it! I honestly do not do enough on Youtube (that is going to change) but there is so much traffic there that you want to connect with. Youtube is also great if you’re building review style videos to promote a review site.
As your video count goes up and your viewership goes up, so will visit to your website.
Sometimes it’s easy to get wrapped in how fast you can make money instead of being good at what you do. Instead of worrying so much about how much money you’ll make and how fast think like this:
What can I discuss with my audience that will…
Help them do (whatever your niche is)?
Solve a problem of theirs?
Entertain them (if you’re in an entertainment niche rather than a teaching niche i.e. videos games, movies, comedy, etc)?
Once you build a small audience (100 visitors per month is fine to start with) then monetize. But, instead of tossing banners everywhere consider using minimalistic advertising in the side bars and focus more on promotional within your content. This will do 2 things for you. It will force you to be a better writer and you’ll quickly make more money. Cool concept eh? Worry less about the money and more about what your audience wants and you make more. That is the best of both worlds and will help you create fans/friends that love your stuff.
As your audience and traffic grows, so will your income.
Finally, I’ll close with a few words that you need to read and read again if needed. PRACTICE! I don’t expect that you’ll go out the first time and get all of this right. Even if you’re following an awesome plan like Niche 60 you’re going to need to practice.
The best inventors like Leonardo da Vinci and amazing artists like Michelangelo didn’t get everything right the first time they tried something. They practiced and honed their craft.
Heck, da Vinci’s supposed dying words were: “I have offended God and mankind because my work did not reach the quality it should have.”
I have no way to know if this is actually true that he said that and this could be a clever fake Internet quote.
If he did utter words – wow. That’s about all I can say for a man who achieved so much in his lifetime but, yet somehow, felt like he was never good enough in his works. He seemed as though no matter what he achieved he wanted to constantly improve and be better.
I don’t know about you but I haven’t achieved anything close to what Leonardo da Vinci was able to accomplish and I probably never will. But, that type of dedication and devotion should spark something in us all.
Learn, practice, focus on doing what you’ve learned, keep practicing and continue to grow.
Image Source Wikipedia: Artist: Leonardo da Vinci Title: Vitruvian Man
I haven’t put out much of my own writing on the subject of Google Penguin since Google rolled it out. In fact, to be honest it didn’t much bother me. The thing about these types of updates is that they’ll continue and in return there will always be ways to use the search engines to our advantage regardless.
Recently, sites like Squidoo, Google Blogger, Wikidot, Typepad and many more large scale website and blog building sites got a huge boost in the search engines, just as an example.
But, I’m not writing this post to talk about the web 2.0 properties that are working well or are boosted up in the search engines currently. That topic is for a different day and a different post.
What I do want to discuss is something called link diversity.
It simply means having backlinks from various different sources and not having all your links coming from the same places. A.K.A. not having all of your eggs in one basket.
Let me give you an example.
If you had a website and all of its backlinks were coming from 1 article directory that wouldn’t be very diverse. Even if you had 45,000 links from this 1 article directory.
However, if your site had backlinks coming in from 400 different article directories, 50 different press release sites, dozens of bookmarking sites, various different comments on blogs around the net, several different forums and other online communities you’d have much more link diversity and this is good.
Usually when someone says they got stomp by Google in the seach engines is because they don't have very diverse link building going on. Yes, I know there are millions of examples where legit sites that had everything right, still ge penalized. It sucks and unfortunately that's how this biz can be sometimes. But, you must divesify your links as much as possible for the best possible success of your website search engine rankings.
Inside of Niche Blitzkrieg I show my students several ways to build backlinks to help prevent stagnant link diversity. However, I understand that as we get busy in our day to day lives it’s easy to get side-tracked and forget where we’ve built links to.
So today I am going to give you a little worksheet I created at the end of this blog post that will greatly help you out.
But, first let’s cover how to increase your link diversity for a few moments.
An easy way to make sure you’re building backlinks diversely is to start doing it from the beginning. Set up daily tasks to help you complete this. Schedule something like this…
Day 1: Articles
Day 2: Blog Commenting
Day 3: Social Bookmarking
Day 4: Squidoo Lens
Day 5: Different Article To Different Directory
Day 6: Press Release
Day 7: Forum Post
The above is just an example. However, you see where I am going with this. You can do this for every page/post on your site as well including the home page. You can also use any link source you want and as many link sources you want. Remember the more the better as it’ll make your link profile more diverse.
If you have a new site start diversely doing this now, do not wait.
If you have an older site you’ll want to start doing this now as well.
Optionally, you can set this all up inside Google Calendar to set reminders for yourself and make it easier.
On another note and this goes hand-in-hand with link diversity make sure your anchor text isn’t always the same. One thing I see a lot is someone only selecting 1 or 2 versions of the anchor text. You should make this a varied as possible.
There is nothing wrong with having 20 different anchor variations. You should also consider just linking back to your pages/posts with just the URL too. Sure it won’t contain anchor text but it’s still a backlink.
Natural link diversity will have no-follow and do-follow links. Often people worry too much about posting on sites that only allow do-follow. The problem is you always have only do-follow links on your site and never any no-follow links that’d look odd to Google don’t you think? Quit worrying so much about this and just get links wherever you can (ethically of course).
Link various page/posts on your site together. A good start is having a site map on your home page that contains a link to every one of your additional pages/posts.
However, you shouldn’t stop there. If you write a post anytime you can reference another one of your posts within that pot and link back to it, that’s good! Not only is this good for your site, but it’s also good for your readers.
Imagine reading an article about preventing heart disease and the author put in an additional link referencing a post they wrote on 10 foods that help prevent heart disease. How likely would you be to read that if you were already interested in the subject? It's often easy to forget that in all of the stuff we do online that we are still building our websites for people not robots, search engines or computers.
Make sure you vary your internal anchor text as well. Don’t be afraid to just use the anchor text "CLICK HERE" from time to time as well as it’s just a naturally looking backlink.
It’s not fancy but it’ll do the job. The worksheet will allow you to track where you’re building links at.
First, make a folder on your computer titled whatever the name of your website is.
Then, what you want to do is list all of the posts/pages on your site that you want to build backlinks to in a text file.
Then create a worksheet for each page/post you want to build backlinks to. Use the worksheet I provided above for this.
Inside each worksheet list all the backlinks you’re building, the date built, and the type of backlink built (article, forum post, Facebook, Pinterest, etc,).
Finally it helps to at least social bookmark all of your backlinks to make sure they get indexed. Yes, it’s more work but you’re building a real business here. Also list out what the anchor text you used for it.
The idea is you’ll be able to see where and how diversified your link building is.
You can also track these types of things with Market Samurai and Keyword Canine and even more-so with an SEOMOZ trial subscription. But, if you can’t afford those types of things right now then just use the worksheet.
You can also track your search engine ranks through Mark Samurai or SEOMOZ as well. So as your link building starts lifting you up in the search engines you’ll be able to track it. You can also optionally just use Webmaster Tools for this as well.
Finally, make sure you are diversifying your link building and link profile as much as possible and never stop building!