The reason you need to be on Bing now is two-fold.
Reason Number 1:
Bing does not find all of your indexed pages as easily as Google Docs from my experience. The largest reason is because most of us are not submitted everything to Bing the way we do with Google.
I've noticed that when Google finds most of my pages, Bing does not. It takes Bing a little longer and I’ve noticed some pages; not at all. Again, this may simply be because we are so used to doing everything that is Google friendly and for Google that we forget about Bing. Of course, if you're joining Google Webmaster Tools but not Bing's; Google will obviously find you much faster.
Reason Number 2:
Facebook Graph Search. If you haven't heard of Facebook's Graph Search yet check out this article here. Soon Facebook will be rolling out there new Graph Search and they are going to be hosting many results posted by Bing.
Check out this screen shot provided to me by Justin Lewis: (Click to enlarge)
Over the last couple of years Bing has been cutting into Google's search dominance more. In fact here are the stats from early 2013: Bing is at 16.3% market share (all time high).
Some of this is in-part because of their Bing It On campaign, which has seen a decent amount of success, but let's not forget the enhancements they made to make their search engine worthwhile to it's users.
Once Facebook Graph Search is up and fully running, it's almost obvious that Bing’s search engine share will easily expand.
I'm not saying that Google will suddenly cease to be the powerhouse in the search engine market, because I feel like Google will be dominant for many more years. However, as Bing increases their search reach you need to make sure you’re part of that as they grow. Would you really turn your nose up at more free traffic?
Now is the time to make your sites “Bing ready” as much as we make them “Google ready.”
Below I will show you exactly how to get all of your pages indexed by Bing easily.
Step 1: Join Bing Webmaster Tools here:
Important Note: If you do not yet have a Bing account they’ll make you sign up for one. (click to enlarge)
Step 2: Submit your website to Bing: (click to enlarge)
Enter your website URL into the box and click "ADD."
Step 3: Submit your sitemap to Bing: (click to enlarge)
A. Add your site URL again.
B. Add you sitemap URL (http://yourwebsite.com/sitemap.xml – if you're using a sitemap plugin)
C. Select your highest traffic times (optional).
D. Clcik "ADD."
Step 4: Get Verified (click to enlarge)
A. Download the small file to your computer and then upload it to your hosting account.
That's it! You've now added your site to Bing's Webmaster Tools and submitted your sitemap. Now, Bing will start indexing your site. You should quickly notice an increase in your traffic as Bing begins displaying your content to the search engine. Of course, it will take a few days to index your entire site, especially if you have hundreds of pages.
I also suggest you learn to search around inside of Bing’s Web Toolbox a bit too. They have many unique things that Google’s Webmasters Tools doesn’t offer.
You can use also Bing’s statistics to find a lot about your site much like you can with Google. In fact, you can track your keyword rankings, click-throughs and many other stats with Bing.
They even have a nice color coordinated graph to make life easier for you. (click to enlarge)
It doesn't matter how many websites you have or how old/young they are; it's time to pay more attention to Bing.
Check out SEOMOZ's walkthrough on Bing here if you want to learn some of Bing's power (After you go and get your ste added to Bing's Webmaste Tools, of course!).
Thoughts? Opinions? What do you think of Bing?
*The Bing Logo is a trademarked logo with the Microsoft Corporation.