"Why isn't my site isn't making money!"
Believe it or not this is a phrase I have heard several times or at least some variation of it. But, I have an easy 5 point plan to help. This will make you money if you focus and follow through on it.
#1. TRAFFIC (If you're getting decent traffic skip this step)
If you're not getting traffic your site won't make money. Period. End of story. You must get traffic. So if you're not getting traffic determine why. This is usually the first place people make a mistake at.
Are you link building?
Are your keywords for each page ranking in the search engines? Even low volume keywords will make you money if they are targeted.
If you're pages/posts aren't ranking in the search engines you need to work on link building and making sure your content is optimized (read this post is you need help understanding link building and optimization).
Consider adding a Facebook plugin to your site so people can share your message. I like using sexybookmarks and April's Facebook Like Button. Just type those into the “add new” under your plugins area of your blog and you'll find them. I'll cover how to get people to share this more in the next bullet point.
Traffic is vital – get some. Post more articles, press releases, tweet it, post it to Facebook, comment on other blogs. Do whatever it takes (ethically) to go get more links and traffic.
#2. Content. (If you have good informative content – skip this step).
If you have less than 200-250 words of content on a single page start there and get at least that. I use as much content on a page as needed to get my point across.
A). Avoid selling language. Don't try to persuade them and sell heavy to your reader. Suggest and recommend but back it up with reasons and facts. No one likes the pushy sales person – so don't be that person.
B). Does your writing make sense? I ask this question because many times people hire other people to write all their posts. The person just tosses the content up on their site but, something is wrong here. Many time cheap writers are just trying to make money and could care less if you make anything.
Make sure ANYTHING you put on your site relates to your user. Ask yourself; will this benefits my reader? If not, fix it. Giving people good advice will help get clicks on your ads, and land those sales at your site.
Imagine your dog has a rare skin disease and you need a solution to help him. Then you read a really informative post why Super Anti Doggy Skin Disease Shampoo will help Fluffy's skin from itching and burning constantly. Would you take a chance on something that someone who knew what they were talking about was suggesting? I would and I do all the time.
If you're giving good information and using Facebook and Twitter plugins people will share it as well. This will help increase your traffic and pump up your sales as well in the long haul.
#3. Ad positions.
Many times especially when we are new at blogging we just use whatever layout we are giving by our theme and that's that. However, position does matter especially with Adsense (read what I've learned here and use Google's heat map).
If your site is getting traffic but your ads aren't getting clicks and you're just not making money with your website try changing things up. Experiment with different layouts. If all else fails always remember we see the top left of the screen first as most of us read left to right.
#4. Wrong products?
It pains me to say this but I can't tell you how many times someone asked me why they weren't making money and I am shocked at some of the things I see.
Promoting Netflix banners on your site about weight loss will not get you any sales. Sure every now and then you might get that lucky sale but, never anything substantial.
Give your visitors ads that make sense to them. Give them products that make sense and your reward is a lot more money in your pocket. If you're an offender of this one – don't wait, go fix it now. If you're promoting weight loss give them weight loss ads. If you're promoting peanut butter give them things based off of peanut butter. Even desert ads would work on a peanut butter site but, Netflix or anything else that doesn't apply to peanut butter, just don't do it!
#5. You're doing all this and still not making any money?
Change your ads to Adsense or vice-versa. Test, test, test! I have never built a site that didn't make me money (unless it was clearly just a demo site).
Lastly, are you really doing it and are you really focused? I'[m not trying to be evil here but I've had some people tell me how hard they were working on traffic building only to find they weren't even building links to their site.
If you're not going to do anything and you're not going to try, you're not going to make money. It may sound harsh to say something like that but I'm not in this to make you feel warm and fuzzy all over I WANT YOU T MAKE MONEY and make a bunch of it.
Sorry for the caps there but I mean that, I want you to succeed. I want you to be as rich as possible and you won't get there with smoke and sunshine. You've got to do the things that will make you money and test, test, test and keep growing.
As summer approaches do not forget this post. Stay focused and stay at this and success is there waiting for you.


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