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Of all the words that can be applied to one’s self during training, learning, growth or really just about anything is one word that should be loathed by everyone.

That word is, discouraged (discouragement).



Discouragement can derail even the smallest dreams, let alone larger ones. Once you become discouraged it’s hard to feel good about anything you’re doing and a feeling of simply giving up can overwhelm you.

Throughout history attempts to discourage have existed. Examples of this can be found in sports, warfare, politics, movements and more. In sports often teams will try to run up the score quickly as to discourage the other team from trying. Once the score gets high enough the other team can get a “why even try” feeling. In politics and political movements opponents can make the other side look as if they don’t have enough followers to even gain ground, causing a feeling of pure “impossibility”.



You see these people understand discouraging the other side so they can close a victory. So how does this apply to you? Obviously, we’re in a totally different field. We’re in the field of making money online. But, discouragement can still dismantle any chance that you have of making anything and in the rest of this article I’m going to explain why.

When you’re learning how to make money online you’re obviously doing something you haven’t tried to do before. With anything that we must learn there is always going to be growth and we shouldn’t expect to be amazing at anything right after we get started. The problem is that when a new person comes into a “make money online” system and they don’t start earning money right away they can become discouraged. Once the person is discouraged they start feeling frustrated. Frustration leads to lack of focus. Lack of focus leads to not learning correctly and growing. These feelings ultimately lead to simply giving up. Once you’ve given up there is absolutely no chance to make money, you’ve lost.

So what do you do if you start feeling discouraged. I’ll tell you what I do; take a break. I’m not talking about taking a year off or anything crazy like that. What I am referring to is to walk away for a day or at least a few hours and come back. During this time go and do something fun or something to ease your mind. Come back once you’ve settled down and pace yourself.

I still remember when I was building my very first website. I was so excited to get started and make money. However, not long into the process I got completely stuck on something and I began to get frustrated. I literally worked on this for hours and I couldn’t make the stupid thing work. Does that sound familiar? I have a hot temper and over the years I’ve learned something because of this. I’ve learned that when I am starting to become discouraged or frustrated that I have to get up and unwind for a moment. So when I hit this snag and I couldn’t make it work I simply got up from my computer chair and went for a long run. I came back a few hours later and easily found the cure to the problem that I had just spent hours fuming over. This worked because once I came back I was calm and could then think rationally again. During times of stress, anxiety, fear, displacement, anger, or discouragement our emotions cause us to overlook things and miss steps because we are not 100% focused anymore.

During this learning process you must not let yourself get discouraged. Once you become discouraged you’ll begin to miss instructions, over look details and ultimately become deeply confused. These emotions can cause you to miss out on a wonderful opportunity to make money from your home.



Anyone can make money online with the proper training, proper focus and proper mindset. But, if you let that dirty little word into your mind it can derail even the best teaching and even the strongest people. My best advice is stay positive and if you get frustrated walk away for awhile. But, no matter what you do keep the word discouragement out of your mind.

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Last week I discussed using Click Bank to find a niche even if you’re not a Click Bank affiliate.  I also discussed 2 myths about Niche Research.  You can check that Niche Research Post here.  I also talked about how the free version of Market Samurai could help you discover profitable markets.

This week I want to discuss ever green niches.  Evergreen niche markets are basically markets that will never go away and most people need them.  Finance and health are 2 such markets and there is big money in them.

In fact, in those 2 markets alone there are billions of dollars just sitting there ready for the taking.  In fact, each and every day affiliates are making millions of dollars in these markets.  However, there is a slight problem.  The overall market itself is way to competitive to just plunge in and hope you make money in it.

That’s where the Niche Blitzkrieg method comes in.  We want to select smaller markets (niches) within the larger market and get involved in that.  Remember even a small slice a multi-billion dollar pie can bring you a really nice paycheck.  You basically, want to do your research inside these markets and uncover some profitable niches with lower competition.

Some notable niches inside these evergreen markets are as follows:

Finance:

Making Money Online
Refi and Loan Mod
Mortgage
Stock Market
Day Trading
Home Buying Guides
Saving Money
Betting and Gambling
Money Problems (spending issues)

There are of course hundreds more to consider.  This is just a small list of what type of Niches exist in this market.
Health:

Healthy Eating
Weight Loss
Dieting
How to make your (problem area of the body) look better – can be any area
Getting better abs
Living Longer
How to exercise
Avoiding Weight Gain
Fast Weight Loss
Weight Loss For New Mothers
Healthy Heart
Preventing Disease

Again, just a few but you get the idea. 

Now what is important to keep in mind is that you can even break it down from there.  Often, getting into the smaller niches can pay off for a couple of reasons.

#1.  Highly Targeted Market.  Imagine promoting a “Get Better Abs” product to someone who is looking for better abs.  A mistake many people make is trying to promote the right product to the wrong person.

If someone came to your website looking for exercise tips they might not be in the market for the Better Abs Guide.  Although you’d likely make sales it won’t be as many as you could.

#2.  Easier to build the site.  It’s always easier to build a good site when you keep your spectrum down.  Creating a site about weight loss can be a painful process that would need hundreds of pages.  Building a site about how to get rock hard biceps wouldn’t take nearly as much work and could be more profitable in the short term.  Again, it would even be much more targeted and therefore more likely to convert a visit into a sale.

Now, I’m not saying that you can’t make money in non-evergreen markets.  In fact, I make great money in markets that are outside that realm.  There are still long lasting profits in sites based on toys, luxuries, pop culture, current events, entertainment and similar.  I am merely suggesting for you to consider an evergreen niche, especially if you’re new to the business.

The biggest mistake made in niche site creation and niche affiliate marketing is going too broad.  While learning it can also prolong the process.  This is just something to keep in mind while you are planning your sites out.

So in your niche research consider getting into an evergreen niche.  You’ll find larger audiences, larger payouts and that the market will not dry out or lose popularity because we all need these things.

Again the recap:  Evergreen niche markets can provide lifelong profits and stability.

#1.  Get into a niche within an evergreen market.
#2.  Make your site targeted for that niche. (The more targeted the better).
#3.  Enjoy longer lasting profits.
#4.  A small slice of a Giant pie is still a lot of money.
#5.  Everyone loves pie :)

Thoughts?  Are you already in these type of markets?

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There are a million ways to find a niche market to get into.  Whether you’re creating info products or simply into affiliate marketing niche site creation.  I am going to cover a few myths and a few things you’ll want to look at to make it easier (and more profitable) on yourself.

First, let’s cover a couple of myths.

Myth #1.  If you find a niche market with no competition it’s easy to conquer and make money.

Now, part of that statement is true.  If a niche market has no competition it’s most likely going to be easy to conquer.  The problem is, sometimes a niche that doesn’t have any competition, doesn’t have competition for a reason.  That is reason is because it’s possible there’s just no money in that niche.  More often than not, this is the case.  Unfortunately, many people do this. 

One way to avoid this is when you’re in the keyword research phase of finding your market is to make sure the primary keywords you are looking at have at least 2500 searches or more.  This is a technique we use in my Niche Blitzkrieg program and it can be very effective.The other way is to see how other sites are marketing the products on their sites.  If you visit the top 10-20 sites and none of them are using banners or affiliate links for products in that market, it’s possible that the money is slim.

Myth #2.  To make money you MUST be in the BIG MONEY Niches.

I can’t stress this enough but to make money online you do not need to be in the Fitness, Finance and Lifestyle niches.

Yes, those markets have a lot of money in them.  Yes, they can actually make great money for you.  But, in the beginning these can be very tricky and tough to get into.  The main niche I really caution newcomers from getting into right away is the "make money" niche.  You’re simply going up against very strong competition with people who really know what they are doing.  It’s a great niche but you should wait awhile to jump into that one.

Sometimes people just want to be entertained or shop.  Because of those 2 reasons a review site about tea can make a substantial amount of money.  Other sites about things like video games do well.  My buddy Rich Lowe even spoke about how he turned a site about a certain video game into a gold mine (web communities 2.0).

I’m not arguing the fact that some niches are better than others.  I’m also not arguing that some niches are easier than others.  But, I always look back at one of my first niche sites and remember that even with no experience I had the site making as much as $6000 per month.  The site was simple, ugly and really was only slightly informative.  The site was about toys.  A niche that isn’t supposed to make that much money.

I do agree that the fitness, finance and lifestyle categories are awesome and there’s a TON of potential in them.  I would just explore you’re options, that’s all.

An Easy Niche Selection Method

A great place to gather ideas and see what potential niche categories exist is to use the Click Bank Market place search area.  Just look on the left bar and you’ll find niche markets listed by category.  You can look at that more here.  This is by no means a complete list but it does offer some insight as to what markets exist.

Let me just show you a quick example of this.  If you go to the Click Bank market place search menu you and you click the GREEN PRODUCTS tab you will see a list of a ton of products about green living, green energy, home made solutions and more.  This will give you an idea of what type of markets are out there in that industry.  Which means this can give you great insight at a possible niche for you to get into.  Then you would simply go do your keyword research based of of that niche ideas that you find.

Each category could have hundreds of markets within.

Each product listed will have a GRAV: stat listed.  Called gravity this will help you know what type of sales the product gets.  The higher this number the more sales this product gets.  Keep in mind this isn’t always exact and some products like Niche Blitzkrieg for example have 10 different versions so the gravity could be low when the product is actually selling quite well.

This technique shows you more about a particular products sales rather than the sales in the market but it’s still helpful.

Keep in mind you don’t have to be an affiliate for that product or even promote digital products.  This is just a great way to generate an idea and start looking for a great niche market.  Each category you can do this with.  Sometimes all it takes to generate a great niche idea is a little spark.  Usually if someone took the time to build a product and add it to Click Bank they’ve already found out there is money in that industry.  Not always, but usually.  We can use this to our advantage when we are looking for a niche to dive into in affiliate marketing.

I also have students who are in Niche Blitzkrieg who swear by Market Samurai for all research and even niche selection needs.  I haven’t used all it’s features yet but you can get a Free Copy here and watch their training videos for some very interesting and great ways to select a niche market.  It is an awesome product and they do have some fantastic videos that will help give you some awesome niche ideas.

In the coming weeks I hope to get a little deeper into showing some other niche selection and niche building ideas but, this will be a great way to get started especially if you’re hitting a mental block.

 

 

 

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Once you have a site built it can sometimes seem hard to find additional places to gain traffic and sales from.  This can happen because we’ve already done the work and want to move on and simply forget about traffic or in this case additional traffic building.

I am going to show you an easy way to get more traffic to your site even beyond the original traffic you were trying to pick up.  Members of my Niche Blitzkrieg course learn these kind of methods and we’ve had many successful students replicate these techniques.

For this technique to work you’ll want to have Google Webmaster Tools account – it’s free.  If you don’t know how Google webmaster tools works either become a Niche Blitzkrieg members as I take you through via video the whole way.  Or read Google’s tutorials here.

OK. Back to business here.

What you’ll want to do is go into your webmaster tools account and select one of your sites.

After you’ve selected what site you want, click it and it will open up another menu.

 

Select a time frame.  I suggest selecting as far back as possible so you can get an accurate read of how many clickthroughs you’re getting.

The above pic is a bit blurry… sorry not much I can do on this one.  But the links say… Michael s. Brown 140 impressions and 22 click-throughs and the second link says michael s brown (no period)  91 impressions and 22 click-throughs.

Now you’ll see a lot more than just 2 lines…  For instance my site has over 200 queries , not a lot but not bad for a site I only use to communicate with my list.  Yours might have a lot more queries than that on it.

Let’s look a bit deeper here.  By clicking the little plus sign beside the keywords you’ll be able to see an opened menu that will give you more detail.    Where it shows "Positions in the search engine" you can see where the keywords have ranked and how many impressions and click-throughs you’ve had at those locations.

 

You can see the impressions here and in the next column over you can see the click-throughs.  I cut the click-throughs off this shot so I could keep the image readable.

 

Just below the stats for the keywords you can also see what page is showing for those keywords, how many impressions to that page and also clickthroughs.

So what can you do with this data?  Well this will show you keywords and pages that are ranking but could rank and do better.

Let’s say you were ranking #9 for your keywords and only getting 10 click-throughs per week/month or whichever time frame you choose. 

Now imagine getting that term to rank #1?  If you’re getting 10 at 9 you can guess that getting ranked #1 or 2 would substantially increase your clickthroughs and ultimately sales.

Easy enough?

If you went through every keyword you’re displaying in your webmaster tools account and then started link building those pages you could substantially increase your web rankings and again make more money…..

About 60 days ago i made a post about an easy way to do fast link building if you missed that you can see it right here (easy link building technique).  This technique uses the popular 1way links program and is pretty simple.

Of course you can always use traditional methods such as article writing, social sites, press releases and so on.

Anyway, put this tip to good use, use it and you will be able to drastically increase sales, web rank and get more mileage out of each site you build.  Google helps us make making money easier…

 

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